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Group Brand Manager, CEE

2 miesięcy temu

Warsaw, Polska Colgate-Palmolive Company Pełny etat

No Relocation Assistance Offered
# 161156 - Warsaw, Mazovia, Poland

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognised for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team
 

Main purpose:

Overall, the Group Brand Manager is responsible for managing assigned category or brand in line with the company’s strategies.

 

Main responsibilities: 

  • Coordinates the implementation of the overall category & brand strategies agreed with  Division, including 5P guidelines to achieve/exceed market share & financial KPIs

  • Develops the HUB growth grids 

  • Develops regional brand activation concepts for new product launches / line extension 

  • Cooperates with countries to work out the country pricing strategy based on the agreed regional strategy  

  • Develops category & brand portfolio strategy & SKU management recommendations for the CEE hub

  • Leverages knowledge of market dynamics, consumers & shoppers, competitors to enhance competitiveness and accelerate business growth for the assigned category/brand

  • Monitors key market and financial indicators to be able to identify & address any potential challenges

  • Cooperates with Media manager on media strategy, media priorities, media plan revisions and budget shifts/changes for category/brand by country

  • Supervises and approves adaptations of media copies for all CEE markets for the assigned category/brand

  • Works with Insights & Research team on preparing the actionable recommendations to address ongoing business CEE challenges

  • Develops & presents category/brand strategies & plans to Division

  • Develops budgets / A&P by subcategory and brand

  • Actively participates in EU Go-to-Market teams

  • Manages and develops people in the team

 

Experience and Personal Attributes:

  • University degree, preferably in Business with focus on Marketing

  • At least 7 years in brand marketing in FMCG 

  • Driven by achieving business results, commercially & analytically strong

  • Service-oriented, with a growth mindset

  • Excellent communication skills, able to forge alliances & align stakeholders

  • Proven team leadership skills and an effective problem solver

  • Passionate team player who enjoys collaborating in cross-functional teams 

  • Agile way of working (able to adapt quickly) and looking forward to building an agile organization

  • Capable of inspiring, winning confidence and raising consensus at all levels

  • Can do attitude, self-starter, capable of working in a fast-paced corporate environment without full guidance; resilient and confident.

  • Very good English (a must)


Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

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