Data Insights Analyst
4 tygodni temu
Overview
At QIAGEN, we're driven by a vision to make a real difference in science and healthcare. Our entrepreneurial spirit and global presence make us an exciting place to work. We're constantly looking for talented individuals to join our teams and contribute to our mission.
Position Description
We're seeking a Data Insights Analyst who will play a pivotal role in driving data-based decision-making in marketing and sales. Key responsibilities include:
Automate Performance Reporting:
Develop and maintain automated reporting systems to track marketing campaign performance metrics.
Generate regular reports on key performance indicators (KPIs) such as conversion rates, click-through rates, and lead generation.
Deliver Personalized Marketing Insights:
Analyze customer behavior data to identify patterns and preferences.
Provide actionable insights to enhance personalized marketing strategies, tailoring content and messaging to specific B2B audiences.
Provide Impactful Insights and Recommendations:
Dive deep into data to uncover trends, anomalies, and opportunities.
Translate complex data into clear, actionable recommendations for marketing teams and stakeholders.
Steer Marketing Efforts and Optimize Campaigns:
Use data-driven insights to steer marketing efforts, optimize campaigns, and allocate resources effectively.
Position Requirements
- Bachelor's Degree in sciences, mathematics, computer sciences, economics, business, marketing or any related fields. Master's degree preferred
- Min 1 year of experience in a similar role (B2B preferred)
- Good SQL/Python skills, as well as good MS Excel and Power Point skills.
- Experience in visualizing results using interactive dashboards (e.g. Qlik, Power BI, Tableau) is a plus.
- Experience with CRM (e.g. Salesforce) and Marketing Automation platforms (e.g. Eloqua) is a plus.
- Ability to present results to stakeholders.
- Fluent in English.
What we offer
At QIAGEN, we value our employees and offer a range of benefits, including:
- Possibility to develop in an international company
- Training and development programs
- Private medical care
- Group Life Insurance
- Multisport card
- Flexible benefits platform
- Language classes
- Pension Scheme (PPE) after 12 months
- Childcare subsidy
- Happy Monday :)
- Friendly atmosphere
- Casual dress code
- Attractive location (Sky Tower)
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