CRM Marketing Specialist
2 tygodni temu
- Automated Campaign Development: Create and optimize welcome, activation, and reactivation chains to boost player engagement and retention. Develop personalized campaigns for various player segments.
- Player Base Management: Engage with active players through email, SMS, in-app notifications, and social media channels. Segment players based on gaming activity, preferences, and behavior.
- Campaign Analysis and Optimization: Monitor and analyze CRM campaign performance metrics. Prepare reports and conduct campaign analysis to improve future promotions and strategies.
- Promotion Development and Execution: Initiate and develop new ideas for promotions and campaigns to enhance player activity and retention. Manage the full process of promotions from concept to launch and post-launch analysis.
- Cross-Functional Collaboration: Work closely with the product, design, and copywriting teams to ensure cohesive and effective campaigns.
- 1+ year of CRM experience in the gambling/betting industry.
- Strong analytical skills.
- Adaptability, responsibility, and flexibility.
- Readiness for high workload and dynamic work environment.
- Understanding of casino-player behavior.
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