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Paid Media Specialist
1 miesiąc temu
Job Description
As a Paid Media Specialist at H&M Group, you will be responsible for developing customer-centric communication plans across various paid media channels. Your goal will be to drive customer development, profitable sales, and brand growth in selected markets in Europe East Region through locally relevant paid media channels in strong alignment with the global paid media team.
Key Responsibilities:
- Plan and execute advertising campaigns connected to the strategy, budget, and goals online and offline (TV, OOH).
- Collaborate with the regional strategy & planning team to ensure the plans deliver to the overall regional direction.
- Ensure media channel performance and optimization from a sales and customer perspective.
- Responsible for driving customer growth, retention, and attracting new consumers via local paid media channels online and offline.
- Secure cross-functional collaboration with other functions as well as close collaboration with other media roles in the region.
- Responsible for planning and executing media plans; including budget accuracy.
- Work with data to optimize advertising campaigns on a daily, weekly, and quarterly level.
- Identify trends, make data-driven decisions, and continually refine and optimize campaigns.
Qualifications
To be successful in the role as Paid Media Specialist, we believe you have strong commercial focus and are insight and data-driven, with proven ability to drive results and work towards goals. You leverage strong analytical skills to optimize advertising campaigns and your strategic thinking involves goal-setting, audience definition, and selecting suitable channels and ad formats. You have attention to detail and the ability to manage multiple campaign elements. You stay updated on industry trends and platform changes and are adaptable to change.
What You Need to Succeed:
- Strategic thinking and analytical ability with broad marketing & media skills.
- Good understanding of local media landscape & how media agencies operate.
- Effective communication skills and willingness to test new strategies.
- Structured, organized, and efficient work.
- High level of English.
- At least 5 years of working experience in above areas.
- Extensive experience of working in above areas is preferably.
- Experience from setting and managing large media budgets is meriting.
- Knowledge and experience from working with key digital channels.
Additional Information
This is a full-time position with local contract, located in Warsaw, Poland. The Paid Media Specialist is part of the Customer Activation & Marketing Department and reports to Paid Media Manager.
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound.
Benefits
We offer a stable employment contract in an international company with a unique culture. You will have a hybrid work model (3 days in the office, 2 days WFH) and 25% staff discount for you and your family member. You will also have access to the LinkedIn Learning Platform and sharing the cost of Sports Activities and Private health insurance. We have a Referral Program for external colleagues joining and regular feedback from your manager and colleagues, so you can grow. You will also have the possibility of growing within the company (over 70% of our recruitment processes are internal).
Inclusion & Diversity
H&M is a part of H&M Group. At H&M Group, we're determined to create and maintain inclusive, diverse, and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience, and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world.
We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.
Company Description
H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M.