Marketing Specialist

2 tygodni temu

Warszawa, Mazovia, Polska Aventis Capital Sp Pełny etat

We are a Mergers and Acquisitions advisor focusing on technology companies. Our clients are business founders and corporations from around the world.

Our marketing strategy is overwhelmingly organic. It centers around publishing extremely niche, expert and high-value-added content for finance and business professionals. We occupy top positions in SERP for our industry-specific keywords and generate significant traffic that converts through downloadable reports and inbound contact forms. With a very high ticket size for M&A projects, bringing new clients is one of the most valuable activities in our business.

Marketing Specialist's role at Aventis would be ensuring that our brand remains a leading authority on M&A and valuation topics, coordinate new content creation and promotion, and work on improving our website's conversion and engagement.

Responsibilities

  • Defining and overseeing our overall marketing strategy, suggesting new channels and optimizing the current ones
  • Managing the blog, and content pipeline; working with team members on article preparation, support in writing on topics
  • Managing off-page SEO by gathering backlinks from reputable sources
  • Organizing content promotion campaigns on LinkedIn, through newsletters and through highly selective outbound campaigns
  • Managing our LinkedIn profile and preparing regular posts based on our content and industry news
  • Work with the outside design team to implement changes that would improve conversion and engagement
  • Regular monitoring and analysis of marketing KPIs: traffic, conversions, downloadable report performance, etc.

Qualifications

  • 2-5 years experience in marketing
  • Strong experience in organic marketing: SEO, LinkedIn, newsletters
  • Experience with products/services with long sales cycles and high check
  • Experience, education or interest in finance is a plus
  • Good knowledge of Google Analytics, and Search Console; experience with Surfer is a plus
  • Ability to work independently, with limited supervision, set own goals and deliver results
  • Proactivity and history of coming up with new ideas and executing them
Do you have experience in marketing B2B products? If yes, in which industries?

What is the ONE area of marketing expertise that you are most comfortable in?

Do you have experience/education in finance? If yes, which one?

#J-18808-Ljbffr

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