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Marketing Automation Product Manager

3 miesięcy temu

Warszawa, Mazovia, Polska JT International S.A. Pełny etat

We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for the consumers to choose from. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are free to be themselves, and they are given the opportunity to grow, travel and develop, amazing things can happen.

That's why our employees, from around the world, choose to be a part of JTI. It is why 80% of employees feel happy working at JTI. And why JTI is recognized with various Employer of Choice certifications across different countries and regions.

So when you're ready to choose a career you'll love, in a company you'll love, feel free to #JoinTheIdea.

Learn more:

Marketing Automation Product Manager

What this position is about - Purpose:

The Marketing Automation Product Manager role exists to serve as the foremost authority on Marketing Campaign & automation product within the JTI Digital Ecosystem. The purpose of this position is to define, prioritize, and oversee the development of consumer data-driven features and initiatives that align with business objectives and enhance user experiences. The Marketing Automation Product Manager collaborates closely with business owners and technical teams to ensure the successful delivery and evolution of consumer data products, driving innovation and value creation.

The Marketing Automation Product Manager operates within the framework of Agile methodologies, leveraging their expertise to guide the development of consumer data products. He has authority over defining product roadmaps, prioritizing backlog items, and elaborating on requirements within the scope of consumer data initiatives. However, he must collaborate closely with stakeholders to ensure alignment with broader business strategies and goals, especially regarding data privacy and regulatory compliance.

What will you do - Responsibilities:

Business Demand Management

  • Translate the desired experience into the product scope and initiatives for respective product cluster; align stakeholders around the vision of the product
  • Maintain a rolling roadmap in alignment with DES Roadmap Lead and other Product Expert Manager and align prioritized backlog with relevant stakeholders
  • Regularly update key business stakeholders on product status, scoping priorities and solution evolution, securing a common view of product status across business & IT

Product Delivery Coordination

  • Define and monitor product metrics per delivery cycle (outlines what success looks like); analyse actual initiatives and epics outcomes versus expected outcomes and derive learnings and actions for own teams
  • Define and monitor product metrics per delivery cycle (outlines what success looks like); analyse actual initiatives and epics outcomes versus expected outcomes and derive learnings and actions for own team

Market Demand Harmonization / Secure product global consistency

  • Understand market demand, actively leading and coordinating deep dive sessions on the products and capabilities
  • Consolidate market demand working towards common global solutions that should be retro-fit to the products global roadmap

Support Market Digital Capabilities Adoption

  • Assist market delivery teams on product capabilities understanding
  • Provide the right training and documentation directly or through its team
  • Actively work with markets in piloting and enhancing capabilities, translating learnings into additional market initiatives
  • Secure product features documentation is up to date and lead the necessary deep dives and sessions to secure a good understanding of the products capabilities across the organization

Product Quality

  • Final accountable of product quality standards. Secure internal validations / tests
  • Run regular reviews, feedbacking delivery organization
  • Monitor incidents and issues around its products and proactively prioritize incident resolution and solutions stabilization as part of the product roadmap
  • Supports technical teams in the common goal of minimizing technical debt

Product Evolution & Innovation

  • Monitor products usage, assess potential areas of improvements and future roadmaps
  • Proactive engagement with business to secure proper evolution of the project
  • To achieve this, it is also required to stay up to date with latest technology trends in its area of ownership and within a business relevant context
  • Close collaboration and engagement with delivery teams to understand opportunities and improvements

Who are we looking for - Requirements:

  • University Degree in Data Science, Economics, Statistics, Applied Math, Physics, Operations Research, Engineering or a related field
  • 6+ years of Business professional experience (with relevant industry experience) focusing on data discovery and analysis across multinational FMCG organizations
  • Proven working experience on project management
  • Experience working with CRM / Marketing campaign automation topics
  • Experience on budget management, project management tools, agile team coordination
  • Experience in working on main Marketing Automation Platforms (i.e. Adobe Campaign), Consumer Data Platforms (i.e. Treasure Data), Google Analytics/Tag Manager
  • Fluent in English

What are the next steps – Recruitment Process:

Thank you very much for your interest in the role. You are welcome to apply.

If you decide to participate in this recruitment, the administrator of your data will be JTI GBS Poland sp. z o.o. with headquarters in Warsaw. Your data will be processed only to support the recruitment process in which you participate. Detailed information on the processing of your data:

Detailed information on the processing of your personal data:

  1. Who is the controller of your personal data?

Name and registered office: JTI GBS Poland sp. z o.o., ul. Żelazna 51/53, Warsaw

Contact mailbox regarding data processing:

Data Protection Officer: The data controller has appointed a Data Protection Officer who can be contacted directly at the following address: The Data Protection Officer can be contacted in all matters related to the processing of personal data and the exercise of rights related to the processing of such data.

  1. For what purposes is your personal data processed?

Your personal data will be processed for the purpose of enabling you to take part in the recruitment process for the position in JTI GBS to which your application relates. If you have provided your consent to participate in the recruitment processes conducted by JTI GBS in the future, your data will also be processed for this purpose. If your application is considered under the employee referral program, your data will also be processed to accomplish the objectives of the program. In specific situations, JTI GBS may also process your personal data to the extent necessary to establish, assert or defend against claims. Detailed information on the basis of data processing is provided in the table.

  1. What is the data retention period?

The data provided in order to take part in a specific recruitment project will be retained for the period until the end of the recruitment process, up to a maximum of 3 months from the selection of the employee in case no contract has been concluded. If you have given your consent to the processing of your personal data for future recruitments, then your data will be processed until your consent is withdrawn, but for no longer than for 12 months. In case of processing your application under the employee referral program, your personal data will be processed until the objectives of the program have been met. The duration of the processing of your personal data may be extended each time by the period of the statute of limitations for claims, if the processing is necessary to establish, assert or defend against claims.

  1. Who will be the recipients of your personal data?

The data may be transferred to entities processing personal data on behalf of the controller, e.g. IT service providers, entities operating the database, entities handling application requests – however, these entities process data on the basis of an agreement with the controller and only in accordance with the controller's instructions and within the scope of the granted consent. Personal data may also be transferred to other JTI Group companies in connection with intra-group purposes.

  1. Will your personal data be subject to profiling?

During the recruitment process, you may be asked to complete tests (e.g. analytical test, behavioural test, cognitive test) or to participate in an Assessment Center session. In the case of behavioural test, you will be subject to profiling. The system will evaluate the answers you give in the survey and create a profile of your behaviour and preferred working conditions based on these answers. The test is only a support material for the recruiter conducting your recruitment process and no automated decisions are made based thereon.

  1. What are your rights in relation to the processing of your personal data?

You have the right to withdraw your consent for processing of data at any time. The withdrawal of consent shall not affect the lawfulness of processing carried out on the basis of consent prior to its withdrawal. You have the right to obtain information about the processing of your personal data concerned in accordance with Art. 15 of the GDPR, including to obtain copies of your personal data. In addition, you may request the rectification of inaccurate personal data, as well as the completion of incomplete personal data. You may also request restriction of the processing in the cases referred to in Art. 18 of the GDPR, as well as the data portability. You have the right to object to the processing of your personal data. You have also the right to erasure your personal data. . When profiling is used (it may take place when using behavioural tests in the recruitment process), you have the right to object to the profiling of your personal data. In order to exercise the above rights, please contact the data controller, e.g. by sending an appropriate request via e-mail. You also have the right to lodge a complaint with the supervisory authority (Poland: President of the Personal Data Protection Office).

  1. Is personal data transferred outside the European Economic Area?

Your personal data may be entrusted for processing to JT International S.A. with its registered office in Switzerland, i.e. outside the European Economic Area (EEA). The European Commission has stated that this country offers an adequate level of personal data protection (Commission Decision of 26 July The recipient has implemented adequate and appropriate safeguards for your personal data. You have the right to receive a copy of the transferred personal data. Your personal data may also be transferred to other JTI Group companies that are based outside the EEA. Whenever the country to which the transfer of personal data will take place does not provide an adequate level of protection for personal data, JTI GBS will ensure the protection of your personal data in accordance with applicable legislation.

  1. Is provision of the personal data mandatory?

Responding to the Company's advertisement and providing your data is voluntary. However providing the mandatory data is necessary for your application to be considered during the recruitment process. Failure to provide this data will prevent your application from being considered. The provision of other data is voluntary and constitutes the candidate's consent to their processing in the recruitment process. If you raise an objection to the processing of your personal data during the recruitment process, further participation will not be possible.

Interested in working at JTI? Want to know more? Talk to our JOIN-BOT and get to know us better

If you decide to participate in this recruitment, the administrator of your data will be JTI GBS Poland sp. z o.o. with headquarters in Warsaw. Your data will be processed only to support the recruitment process in which you participate. Detailed information on the processing of your data here.