Product Manager

2 tygodni temu

Poznań, Greater Poland Puratos Pełny etat

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At Puratos, we create innovative food solutions for the health and well-being of people everywhere. As the global leader in bakery, patisserie and chocolate ingredients, we help our customers to be successful with their business, by turning technologies and experiences from food cultures around the world into new opportunities.

We are more than employees in over 85 countries and a consolidated turnover of 3.1 billion euros (in Our passion for innovation, a pioneering spirit and the unique Puratos culture drive our solid growth and vision for the future This, along with our commitment to our local communities, is what makes working at Puratos so magical.

To strengthen our team in Poland, we are looking for:

Product Manager

Your Mission

Product Manager will be responsible to accelerate the growth of the SBUs and achieve the budget turnover through cocreating and executing a marketing strategy directly contributing to sales, brand recognition and great customer experiences.

What you will do

Strategic planning

  • Management of the product range and marketing activities for the BU/SBU
  • Define short, long-term strategy per product categories and positioning in line with headquarters strategy and local market opportunities
  • Manage the marketing mix of the main product categories and build short- and long-term product strategies assuring the profitability of the product range
  • Track and analyse main KPIs defined to understand status of each product category. Build understanding of category, development and corrective plans
  • Co-create annual marketing plan focusing on the group strategic pillars
  • Take care of building healthy condition of each product category by analysing product mix with refer to market share and market growth, including taking decision on product delisting.
  • Prepare activation plan (NPD projects – local, export Market) per product category in strong collaboration with Customer Marketing Manager
  • Drive and coordinate full process of commercialization of innovations/ new products
  • Provide guidance and support R&D and technical team in all actions supporting grow of each product category including benchmarking, competitors & market analysis
  • Run annual market share exercise based on market data, analysis of competitors, portfolio management, NPD defining
  • Develop, with Technical Advisors, finished goods concepts and support customer marketing to adapt to sales channels.
  • Prepare and conduct product trainings for business development team
  • As member of the pricing committee, define a value-based pricing strategy per category
  • Support customer marketing and KAM in the definition of the pricing for Key Accounts and sales channel
  • Provide sales team with tools & rationale for price increase in line with companies' pricing strategy and market trends, assure profitability of the categories

Supply chain collaboration

  • Collaborate with Supply Chain department to secure availability of products
  • Develop packaging for SKU produced locally
  • Collaborate to CAPEX initiatives
  • Willing to travel 30% of their time

What we expect from you

  • Managing internal and external customer needs
  • Communicating effectively
  • Team spirit and active collaboration
  • Integrity and ethical sense
  • Min 5 years of experience in Product Management in food industry
  • Master or Bachelor degree in Product Management, Marketing, or other relevant needed
  • Project management skills with strong focus on results
  • Ability to plan and execute actions based on business priorities and according to budget
  • Good marketing knowledge (theoretical & practical): up to date with the latest developments in the field of marketing.
  • Excellent negotiator, ability to influence the team & organization to achieve project.
  • Decision maker, resilient strass with great change managements skills
  • Able to communicate in an engaging and professional manner
  • Self-motivated individual, able to drive projects autonomously.
  • Flexible and resilient in a fast-changing environment.
  • Down to earth' with a 'hands on' spirit.
  • Fluent in English and Polish

What you can expect from Puratos

We are a warm family company with a historical growth track record and a clear long-term vision for the future. We promote a caring, trustful and respecting work environment by putting people first.

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