Marketing Analyst
2 tygodni temu
- gather and analyze business requirements related to marketing automation and customer data management,
- design and implement solutions leveraging Salesforce Marketing Cloud and CDP to meet business objectives,
- lead configurations of salesforce marketing cloud the platform development together with development team,
- configure and customize marketing automation workflows, journeys, and campaigns within Salesforce Marketing Cloud,
- develop and maintain integrations for Salesforce Marketing Cloud and CDP to ensure data consistency and accuracy,
- collaborate with marketing, sales, and IT teams to identify opportunities for process improvement and innovation,
- provide training and support to end-users on Salesforce Marketing Cloud and CDP functionalities,
- lead UATs of the salesforce marketing cloud capabilities.
- bachelor's degree in business administration, marketing, or related field,
- 5+ years of experience as a Business Analyst, with a focus on Marketing Automation Platform and Customer Data Platform,
- proficiency in Salesforce Marketing Cloud configuration, including Journey Builder, Email Studio, Automation Studio, and Data Extensions,
- hands-on experience with CDP implementation, including data layer configuration, audience segmentation, and event tracking,
- strong analytical skills and the ability to translate business requirements into technical solutions,
- excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams,
- salesforce Marketing Cloud and customer data platform technical expertise are must,
- tealium CDP expertise is a plus.
- one year employment contract,
- hybrid work,
- atractive basic salary,
- non-wage benefits,
- opportunity to gain experience in a company with an established position on the international market.
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