Senior Specialist in Digital Personalization at Scale

2 tygodni temu


Warszawa, Mazovia, Polska Antal Sp. z o.o. Pełny etat
Senior Specialist in Digital Personalization at Scale (100% remote) Warsaw, Masovian Voivodeship

Senior Specialist in Digital Personalization at Scale (100% remote)

For our Client, FMCG sector, we are looking for experienced candidates in Digital Marketing.

The importance of digital roles & their impacts on business are increasing year by year due to consumer behaviour shift through digital and increasing digital media/digital platform consumption. Leveraging digital capabilities, bringing digital innovative projects and ensuring digital creative excellence becomes much more important for FMCG companies to create effective & cost efficient consumer engagement models, to ensure sustainable future growth & competitiveness.

Your responsibilities
  • This role is to develop, deploy, codify, scale, execute and track Personalization @ Scale strategies and campaigns, working closely with Marketing Teams, Media Agencies, Media Insights and Key Media Partners.
  • This role will work within the Media team to additionally ensure:
  • Assets are reutilized from Platform
  • Personalization at Scale is optimized across sector campaigns
  • Planning digital campaign with 1P data
  • The objective is to:
  • Identify barriers for audience first campaign development - activation and define ways to overcome it via marketing teams education, resources unlock (ex. : Audience Team involvement), right stakeholders engagement
  • Ensure Personalization @ Scale and First Party led planning is implemented across campaigns, codify learnings into cases and scale it across broader marketing teams
  • Execute and optimize the campaigns together with managers in Europe, including proper use of Platform for possible inspiration or reuse of existing assets
  • Track the results of Personalization @ scale implementation, communicate learning & ensure it's implementation in further planning
  • Report productivity for the above activities
Employer requirements
  • 3-5 years in / Digital Marketing / Brand Comms / Media planning
  • Bacgelors Degree
  • Asset Management knowledge and proven practice
  • Project management - ability to manage multiple projects in a fast moving and ever changing environment with maturity and foresight to cope with input and changes, sometimes at the last minute
  • Experience in Digital Marketing utilizing 1st-party data in advertising campaigns
  • Proficiency in DMP, CDP platforms (such as Salesforce Marketing Cloud)
  • Execution of Lead Ads campaigns on media platforms such as META, Google, TikTok
  • Campaign planning utilizing 1st-party data and recommending new data acquisition sources
  • analytical skills - create robust analysis and meaningful insights to drive actions and highlight opportunities
  • consistent and excellent attention to detail
  • innovative and entrepreneurial
Optional
  • Experience in FMCG a plus
What employer offers
  • You never stop learning. You will have the possibility to develop yourself via our Learning Management System that is also connected to LinkedIn Learning
  • You will have the opportunity to work remotely
  • We offer you attractive Benefits from sharing the costs of sports activities to day off on Christmas Eve
#J-18808-Ljbffr
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