Performance Marketing Manager

Let’s turn health prevention into a habit and help thousands live longer, better lives.

At uPacjenta, we believe prevention should be effortless — because a long, healthy life starts with small, everyday actions. Our mission: Guiding people to better health. We’re building technology that brings diagnostics straight to homes and offices, empowering individuals and companies through data, awareness and early action.

We’ve already made preventive care accessible to thousands — but we’re just getting started. Now, we’re looking for a Performance Marketing Manager, a hands-on expert who will scale our paid growth engine and turn data into predictable, efficient acquisition.

About the role

This is a pure performance role. Zero corporate maintenance, lots of ownership.

You will be responsible for planning, executing and optimising all paid digital channels — Google Ads, Meta, TikTok, YouTube and others. You’ll own the performance marketing budget, ensure efficiency, and continuously improve key KPIs: CAC, new user acquisition, conversion rate and revenue.

You’ll work closely with Product and Data teams, using analytics and experimentation to improve the funnel and scale what works. You’ll also collaborate with creatives, content and external partners — but your core is PPC excellence and performance optimisation.

This role is perfect for someone who:

• Lives and breathes PPC, attribution and analytics

• Easily switches between strategy, execution and deep-dive analysis

• Can build campaigns from scratch, optimise them daily and scale budgets responsibly

• Understands user behaviour, landing pages and funnel dynamics

• Wants impact, ownership and a fast iteration loop

Your key responsibilities

• Own performance marketing strategy across all digital channels, with a strong focus on D2C.

• Plan, manage and optimise paid campaigns in Google Ads (Search, Shopping, Display, PMax), Meta (FB/IG), TikTok, YouTube and other paid platforms.

• Manage the performance budget.

• Analyse and monitor key funnel metrics (traffic, CPC, CTR, AOV, CAC, ROAS, LTV).

• Run structured A/B tests for creatives, landing pages, formats and audiences.

• Cooperate with Product and Data teams to improve the e-commerce funnel and increase conversion rates.

• Work with Creative teams to generate high-performing ad assets.

• Ensure high-quality reporting and forecasting for campaigns and budgets.

• Build and optimize marketing automation flows (email marketing, SMS, CRM) to increase activation, engagement, and retention.

• Creating and optimizing email workflows that drive activation, engagement, and upsell — and improving them continuously.

• Boosting email performance: open rates, deliverability, CTR, and everything in between— and keep raising the bar.

• Growing our marketing database in a healthy, scalable, and compliant way.

• Running bold growth experiments.

What will help you succeed

• 3+ years of hands-on experience in performance marketing.

• Proven track record of scaling paid channels with strong ROI.

• Senior-level experience in PPC, email marketing, lifecycle automation — with clear examples of how your work moved key metrics.

• Deep knowledge of: Google Ads, Meta Ads, TikTok Ads, GA4, GTM, Looker/Data Studio, attribution and conversion tracking.

• Understanding of events, tracking, attribution, consent.

• Understanding of keyword tools (Ahrefs or similar) and know how to turn search insights into meaningful marketing actions.

• Strong analytical and numerical mindset — comfortable with data, dashboards and experimentation.

• Experience with landing page optimisation and funnel analysis.

• Strong ownership, independence and ability to get things done.

• Fluent in Polish and good command of English.

• Based in Warsaw (3 days/week in our office).

• Experience in startups or health/diagnostics industry is a plus.

How we’ll measure your success

• New users acquisition

• CAC optimisation

• Predictable, profitable scaling of paid channels

What you’ll get in return

• Work from our Central Point office — 16th floor, panoramic view of Warsaw

• Annual preventive health check-up for free

• B2B contract

• Private medical care (LuxMed)

• MultiSport card

• Discounts for lab tests for you and your family

• Hybrid model: 3 days in-office

• High autonomy and real impact on company growth

• Extra day off on your birthday

• Supportive, ambitious team

Recruitment process

1. Online chat with HR (max 45 min)

2. Online interview with our COO (1h)

3. Recruitment task

4. Final interview with COO, CEO & Marketing Advisor

5. Decision

Ready to build one of the most effective performance engines in Polish health-tech? If you want a role where execution meets impact — this is it.

Apply now