Marketing Manager

PLAYFINA team is looking for a Marketing Manager to join the team to work on the brand. We need a person with successful experience in a similar position in a IGaming product.

Requirements:

• Experience in IGaming from 1 year, in the positions: Marketing manager; Game

manager; Marketing Product manager; IGaming products manager; Deputy CMO; User Acquisition Manager; Project manager;

• English is Upper- Intermediate level or higher;
• Experience in all areas of digital marketing;
• Ability to independently identify weaknesses on a project and align your tasks based on work priorities;
• Experience coordinating multiple internal company functions to achieve strategic business objectives;
• Experience with retention, understanding of user funnels and retention tools;
• Understanding of SEO;
• Experience working with SMM to develop networks and drive traffic to the site;
• Strong knowledge of the digital media mix: PPC, SEO, SEM, ORM, blogger marketing, email marketing, content management.

Personal Qualities:

• Proactivity;
• Creativity;
• Sense of trends;
• Strong analytical skills and proficiency with marketing analytics tools;
• Ability to adapt to a fast-paced and dynamic industry;
• Ability to work with large amounts of data and draw conclusions from it.

As an advantage:

• Experience with Tier 1 markets ;
• Established base of contacts with opinion leaders, bloggers, etc. in Tier 1 markets;
• Experience with retargeting.

Responsibilities:

• Working with SMM direction. Participate in launching and maintaining advertising campaigns;
• Working with the retargeting division, on preparation of materials and reactivations;
• Work with retargeting;
• Conducting market research (market monitoring and analysing competitors, traffic sources and technologies);
• Participating in the development and modification of the company's communication messages;
• Preparation of reporting and working documentation;
• Developing the creation of compelling and engaging content, together with the content team;
• Working on new product launches at all stages, supporting the launch of the project - setting and controlling tasks;
• Setting technical tasks for designers and copywriters - participation in the preparation of TOR, and control of tasks;
• Setting tasks with requirements for the company's product based on experience with online casinos;
• Joint work and control of the customer support department;
• Participation in the development and implementation of all tasks to promote the product and attract and retain customers;
• Analysing and segmenting the customer database;
• Participation in the process of development of the company's partner network website. Working with review sites.

What you will get:

• Working in an office in Poland, Warsaw or in the cyprus office. (We help fully with all documents on relocation + with relocation);
• High salary;
• Paid holiday;
• Health insurance;
• Additional day off per month;
• Work in a cool team of specialists and everything you need for professional development.