AB Test and Conversion Rate Optimization Specialist

2 tygodni temu

Warszawa, mazowieckie, Polska H&M Hennes & Mauritz sp. z o.o. Pełny etat

As the AB Test and Conversion Rate Optimization Specialist, you'll play a pivotal role in enhancing customer value, strengthening our brand, and driving sales. You'll support regional markets by identifying precise customer selections and target audiences for media, rewards, and segmented communication. In this role, you'll align cross-functional goals, boost omni-channel sales performance, and ensure a customer-centric approach in every initiative. You'll be responsible for driving the regional A/B testing agenda, directly influencing commercial decisions. With coding in SQL or Python as your bread and butter, you'll design, execute, and analyze A/B and multivariate tests across media channels, delivering powerful, data-driven recommendations that fuel our growth.


Core Responsibilities includes but is not limited to:
  • You support the sales markets in the region to make the right customer selections and target audiences for the activity based on globally available segment structures in tools like Adobe and SAS (e-mail, push, rewards, on-site, and eventually targeting other media channels).
  • Setting up the right test approach for the hypothesis from the Strategy & Planning and commercial teams, following up and presenting findings and recommendations of the A/B tests on a short- and long-term basis.
  • Recommend customer-centric commercial actions using the existing CRM customer segment structure to identify locally relevant audiences where there is a potential for activities to increase customer engagement, sales, or profitability.
  • Build and drive the test and learn agenda in the region, utilizing existing media toolbox (MMM, Attribution Models) and upskilling regional teams on the importance of testing, and how to interpret test results.
  • You are the point of contact for targeting and testing between regional organizations and global functions, actively learning, and cooperating with global teams to increase customer relevance and media effectiveness.


Qualifications


To be successful in the role as the AB Test and Conversion Rate Optimization Specialist, you should have a strong commercial focus, with a proven ability to drive results and work towards goals. As a specialist, you translate marketing and sales opportunities to customer target segments and design a test set-up, understanding the applied statistics to drive business growth. You enjoy working hands-on with coding and learning new tools (e.g. SAS, Adobe Lab) and data visualization to perform analysis.


What you need to succeed:
  • 3+ years’ experience with testing, experimentation, customer analytics, or related roles.
  • Statistics, economics, or business degree/relevant qualifications.
  • Navigates confidently in SAS, SQL/Python, and PowerBI/Tableau
  • Can design and interpret A/B tests and multivariate tests
  • Meriting competence within digital/tech and oni ways of working
  • Ability to translate insights into actionable strategies and support cross-functional teams in decision-making with the ability to drive recommendations through to key stakeholders.
  • Excellent communication and presentation skills to convey analysis findings and recommendations effectively to stakeholders at various levels.
  • Fluent written and spoken English.


Additional information


This is a full-time position, located in Warsaw, Poland. The AB Test and Conversion Rate Optimization Specialist reports to the Insights & Analytics Manager.

Sounds interesting? Apply by sending in your CV in English as soon as possible, but no later than the 15th of September.


Benefits

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.


Additionally, what’s in it for you:
  • Stable employment contract in an international company with a unique culture
  • Hybrid work model (3 days in the office, 2 days WFH)
  • 25% staff discount for you and your family member
  • Access to the LinkedIn Learning Platform
  • Sharing the cost of Sports Activities
  • Sharing the cost of Private health insurance
  • Referral Program for external colleagues joining
  • Regular feedback from your manager and colleagues, so you can grow
  • Extensive internal trainings and onboarding program
  • Possibility of growing within the company (over 70% of our recruitment processes are internal)

…& more

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.


Inclusion & Diversity 

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse, and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience, and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.


Company Description

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.

  • Data Specialist

    2 miesięcy temu

    Warszawa, mazowieckie, Polska Nestle Polska Pełny etat

    We are seeking a new team member who is passionate about data, analytics and IT solutions, and eager to grow into a Master Data Specialist. The primary focus of the role is to manage transportation-related Master Data in our international transportation Hub in Warsaw. The key responsibility of this role is to enable smooth transport planning and execution....

  • Programista ABAP w Zespole Aplikacji Finansowo-Księgowych Obszar IT

    13 godzin temu

    Warszawa, mazowieckie, Polska ORLEN S.A. Pełny etat

    Opis stanowiska:Tworzenie nowych oraz rozwój i utrzymanie istniejących rozwiązań w środowisku ABAP (m.in. programy, raporty, interfejsy, integracja z innymi systemami) w tym:Współpraca z użytkownikami systemu SAPWprowadzanie modyfikacji w systemach SAP według ustalonych specyfikacji (min. programowanie, definiowanie interfejsów, definiowanie...

  • Test Automation Engineer Pixel Graphics and Video

    3 tygodni temu

    Warszawa, mazowieckie, Polska Google Pełny etat

    Test Automation Engineer, Pixel Graphics and VideoMinimum qualifications:Bachelor's degree or equivalent practical experience.2 years of experience in coding, developing test methodologies, writing test plans, creating test cases, and debugging.Experience in Python, Go, and Shell scripting.Experience in Android OS.Preferred qualifications:Master's...

  • Test Automation Engineer Pixel Graphics and Video

    1 miesiąc temu

    Warszawa, mazowieckie, Polska Google Pełny etat

    Test Automation Engineer, Pixel Graphics and VideoWarsaw, PolandAbout the jobAt Google, our philosophy is build it, break it and then rebuild it better. That thinking is at the core of how we approach testing at Google. Unlike roles with similar names at the other companies, Test Engineers at Google aren't manual testers -- you write scripts to automate...

  • Test Automation Engineer Pixel Graphics and Video

    1 tydzień temu

    Warszawa, mazowieckie, Polska Google Pełny etat

    Test Automation Engineer, Pixel Graphics and VideoAbout the jobAt Google, our philosophy is build it, break it and then rebuild it better. That thinking is at the core of how we approach testing at Google. Unlike roles with similar names at the other companies, Test Engineers at Google aren't manual testers -- you write scripts to automate testing and...

  • Senior Test Automation Engineer

    3 tygodni temu

    Warszawa, mazowieckie, Polska Paramount Pełny etat

    Unleash your potential in a place you belong! At Paramount Networks International (part of Paramount Global), we have an iconic portfolio of brands, like Paramount Pictures, MTV, Nickelodeon, Channel 5, Comedy Central and many more, reaching more than 3.8 billion subscribers in 180+ countries and territories, via more than 200 locally programmed and operated...

  • Senior Network Support Specialist

    4 tygodni temu

    Warszawa, mazowieckie, Polska Nordea Pełny etat

    We are looking for a Senior Network Support Specialist in Warsaw to improve network support. You will get the chance to work in a team of over a dozen employees and external consultants to drive Nordea network support. In this position you will be collaborating closely with Network Engineering (governance, security, architecture & design) team running...

  • Test Engineer Tosca

    4 dni temu

    Warszawa, mazowieckie, Polska Team Up Pełny etat

    Salesforce Test EngineerLocation: Remote / WrocławWe are seeking skilled Salesforce Test Engineers to join Test Factory team in a dynamic and multicultural environment. If you're experienced in both manual and automated testing and are looking for a stable, long-term opportunity, we want to hear from you!Your ResponsibilitiesSupport all testing phases...

  • Test Automation Engineer

    1 miesiąc temu

    Warszawa, mazowieckie, Polska PAYBACK Pełny etat

    We are looking for a dedicated professional to join our cross-functional team, contributing to the development of solutions for one of our international airline clients. This role involves working closely with customers, product owners, and the development team to ensure high-quality delivery through effective testing and continuous improvement.Your...

  • Tosca Test Automation Engineer

    2 tygodni temu

    Warszawa, mazowieckie, Polska SOFLAB TECHNOLOGY Pełny etat

    Jesteśmy prawdziwymi entuzjastami tematyki związanej z obszarem jakości i testów oprogramowania. Nasz Soflab Technology jest największą polską firmą specjalizującą się w testach oprogramowania, która od 2008 roku zapewnia szeroki zakres usług IT w obszarze jakości (Quality Assurance), Business Intelligence i cyberbezpieczeństwa. Jako liderzy...

  • Machine Learning Engineer in Samsung Ads Project

    4 miesięcy temu

    Warszawa, mazowieckie, Polska Samsung R&D Institute Poland Pełny etat

    About the project Samsung Ads is an advanced advertising ecosystem, spanning hundreds of millions of smart devices across TV, mobile, desktop, and beyond. The project we are recruiting for is focused on enabling brands to connect with Samsung TV audiences building the world’s smartest advertising platform. We use machine learning algorithms for advertising...

  • SAP EWM Consultant

    1 tydzień temu

    Warszawa, mazowieckie, Polska LTIMindtree Pełny etat

    Role: SAP EWM ConsultantLocation: Warsaw, PolandEmployment Type: Permanent, B2BExperience: 3 to 8 Years relevant experienceSalary/Pay Rate: As per market standardsWork Mode: Hybrid (2 to 3 days a week in office)Language: English and PolishJob DescriptionAssigned to SAP ODC Inventory warehouse management stable team.WM/EWM areas for at least 3 - 5 Years...

  • Test Automation Engineer

    2 tygodni temu

    Warszawa, mazowieckie, Polska Cognizant Pełny etat

    Location: remote, PolandWhat we do:As Top Employer, we are dedicated to helping the world's leading companies build stronger businesses — helping them go from doing digital to being digital.Cognizant Poland offices are located in Gdańsk, Wroclaw, and Kraków. With the capacity to support various clients, we offer a world of opportunities for both...

  • Staff Software Test Engineer Automation

    2 miesięcy temu

    Warszawa, mazowieckie, Polska VISA Pełny etat

    Staff Software Test Engineer (Automation)Warsaw, PolandFull-timeJob Family Group: Technology and OperationsCompany DescriptionVisa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each...

  • Mid/Senior SEM Performance Marketing Specialist

    1 miesiąc temu

    Warszawa, mazowieckie, Polska Custom Sp. z o.o. Pełny etat

    We are looking for an experienced and talented candidate who can work as an SEM Specialist for Tylko. Your goal will be planning, implementing, and executing SEM strategies.We are seeking a Mid/Senior SEM Performance Marketing Specialist who is ready to delve into the world of Google campaign management, adeptly navigating a landscape teeming with 3.5...

  • Senior Product Designer

    3 miesięcy temu

    Warszawa, mazowieckie, Polska Booksy International Pełny etat

    Booksy is a Polish startup founded in 2015, offering an online platform for booking appointments and a business management system for the hair & beauty industry. We are one of the fastest growing Polish companies and an international leader in our field . We operate globally and have ambitious goals!Booksy offers a dynamic work environment and great career...

  • SAP SD Technical Consultant

    1 tydzień temu

    Warszawa, mazowieckie, Polska Bosch Polska Pełny etat

    At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our promise to our associates is rock-solid: we enjoy our work, we inspire each other, we provide equal growth opportunities for all team members, all roles are represented in all countries. We grow together!Role...

  • Product and Solution Excellence Consultant

    1 tydzień temu

    Warszawa, mazowieckie, Polska Bosch Polska Pełny etat

    At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other. Join in and feel the difference. We are looking for a person, who will join Business Operations Tribe at Bosch Digital...

  • Pixel and Big Data Specialist

    2 miesięcy temu

    Warszawa, mazowieckie, Polska Wirtualna Polska Pełny etat

    Cześć! Wirtualna Polska jest partnerem pierwszego wyboru, który dostarcza angażujące informacje, rozrywkę i usługi oraz inspiruje w codziennych decyzjach. Działamy w obszarach e-commerce, reklamy i mediów spójnie łącząc technologie. Codziennie pomagamy naszym użytkownikom w sprawach ważnych i nietypowych. Dołącz do Wirtualnej Polski na...

  • Senior Software Engineer in Test

    2 miesięcy temu

    Warszawa, mazowieckie, Polska VISA Pełny etat

    Senior Software Engineer in TestWarsaw, PolandFull-timeJob Family Group: Technology and OperationsCompany DescriptionVisa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year....