Prospecting Effectiveness Content Manager

1 miesiąc temu

Warszawa, Mazovia, Polska Workday Pełny etat

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That's why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

The Global Prospecting Effectiveness Team (part of Global Revenue Operations) serves to interlock revenue operations initiatives, standardize the sales prospecting practice, and innovate and deploy strategies that optimize how our sales team generates demand.

Workday is looking for a Prospecting Effectiveness Content Manager to join our growing team to manage prospecting sequences, incorporate high priority marketing assets and campaigns, and promote visibility and awareness through our sales engagement platform.

About the Role

  • This role will collaborate with sales play subject matter experts, marketing, global sales, sales development, sales operations and other internal teams to develop prospecting campaigns for pipeline development and sales prospecting activities (inbound and outbound).
  • You will be instrumental in maintaining and administering our content supply chain from the creation of sales content to it being updated or retired. This includes surfacing effective content as well as providing feedback to improve content.
  • Collaboration is key in our team. This role will work with Corporate Sales Development, Account Executives, Enablement and Marketing to design the best communication plan to promote prospecting sequences and other related marketing assets.
  • Identify and proactively work to improve sales content and prospecting related processes
  • Within the business, this role will provide regular updates on usage, sequence performance and testing methodologies. You will connect internally to share feedback, as well as track, measure, and report on sales campaign efficiency across multiple internal channels.
  • Handle localization requests for high priority sales prospecting demand generation campaigns into native languages.
  • Become a go-to resource for managing sales prospecting campaigns that include reframing marketing campaigns into sales messaging best practices; ensuring messaging and campaigns align to Workday's brand standards.
  • Accountable for sequences being updated & archived/retired as recommended.

About You

This role is a great match for someone with a deep understanding of how sales and marketing content align across the buyer's journey, so joining us will be an excellent step to build on your experience Do you thrive in a collaborative environment where you can work with various groups to create effective messaging? Do you come across as an able communicator, with proven expectation management abilities? This is definitely a career step to learn more about

Basic Qualifications

  • 3+ years experience in demand generation, sales operations, publishing or content marketing
  • 3+ years work experience with how sales and marketing content align across the buyer's journey
  • It is essential to be fluent in English

Other Qualifications

  • Demonstrated experience in the Enterprise Software/SaaS industry preferred
  • Familiarity with demand generation technologies such as Salesforce, Marketo, LinkedIn, Vidyard, Outreach, SalesLoft, Hubspot, DiscoverOrg etc.
  • Experience using Smartsheet, Asana or other project management software tools
  • Have familiarity with sales specific messaging and prospecting best practices
  • Knowledge of GDPR and email A/B testing best practices
  • Team player who has the ability to effortlessly influence and lead cross-functional teams
  • Ability to manage expectations across multiple stakeholders professionally and promptly
  • Demonstrated effective communication abilities and strong executive presentation skills
  • Ability to work independently, with general direction and guidance
  • Excellent writing and editing skills
  • Fluency in German, French, or Spanish



Our Approach to Flexible Work

With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process

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