PPC Campaign Specialist

3 dni temu

Lublin, Polska Skrivanek sp. z o.o. Pełny etat

PPC Campaign Specialist


Your responsibilities

  • Develop, execute, and monitor PPC campaigns on platforms including Google Ads, Facebook Ads, and LinkedIn.
  • Conduct keyword research and manage bid strategies.
  • Write compelling ad copy tailored to target audiences.
  • Perform A/B testing on creatives and landing pages.
  • Track, analyze, and report on campaign performance, providing actionable insights.
  • Optimize campaigns to meet KPIs, such as CTR, conversion rates, and CPA.
  • Stay updated on industry trends and algorithm changes to ensure competitive performance.

Our requirements

  • Proven experience as a PPC Specialist or in a similar role.
  • Proficiency with platforms like Google Ads, Facebook Business Manager, and analytics tools (e.g., Google Analytics).
  • Knowledge of WordPress.
  • Familiarity with social media ad management (expected to handle accounts across various platforms).
  • Strong analytical and problem-solving skills.
  • Excellent communication and teamwork abilities.
  • Certifications in Google Ads or related platforms are a plus.
  • Excellent time and task management skills.
  • Openness to experimentation and innovation in ad strategies.
  • Preference for email-based communication and detailed reporting.
  • Ability to work independently without frequent managerial oversight.
  • English Knowledge Level of B2 minimum

What we offer

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A collaborative and innovative work environment with colleagues across Europe

We are seeking a results-driven PPC Campaign Specialist to manage our paid advertising efforts across platforms such as Google Ads, LinkedIn Ads, Meta Ads and social media. The ideal candidate will have experience in creating, implementing, and optimizing campaigns to drive traffic, generate leads, and maximize ROI.

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