Manager, Marketing Frontline Activation
4 tygodni temu
Description
Summary:Focus, Scope, & Impact:
Stills Front-Line (Senior) Manager will:
Assess attractive local Operating Unit (OU) consumer opportunities that are currently untapped by the Company by leveraging consumer research in order toidentify new volume and profit growth areas in STILLS (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).
Oversee localization and real-time amplification of IMX campaigns, for our STILLS brands, within the Franchise units, providing input to OU Integrated Marketing Experience (IMX) team.
Drive bottler alignment on the marketing agenda, focusing on STILLS portfolio priorities and STILLS brands strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
Participate in agile projects for the development of OU and Market-level innovation and IMX campaigns
Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.
Provide coaching to junior members of the team and to members of project teams
The job can be based in Warsaw, Poland or Tallinn, Estonia
Ideal Candidate Profile
4-8 years of brand management / marketing activation (end to end project delivery). Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf)and Digital culture
Ability to understandand leverage business, finance and commercial insights, and identify needs for campaign localization or customization as necessary.
Ability to adapt to changing environment and cross correct in due time, scenario planning thinking.
Ability to effectively communicate and collaborate with key partners (category marketing teams, bottler, external agencies), and ability to influence and negotiate with internal and external cross-functional stakeholders.
Good project management skills , able to coordinate multiple projects at the same time and deliver high quality on time.
Experience working in cross-functional and cross-geographical teams is preferred
Self-Leadership
Ability to thrive in ambiguity
Contribute to build Culture & Engagement
Actas an actor of raising business performance
Work Focus
Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
Ability to coordinate Projects/Local activations(calendars, resources, metrics) with Bottlers
Ability to identify needs for campaign localization or customization as necessary
Communication Focus
Role will require frequent communication with Regional/Local FLA Marketing Lead, OU Projects Leads, OU and Regional IMX team especially Media, and Regional Franchise leadership teams
Is the main Marketing counterpart of the Local Bottlers activation team and external activation agencies.
Travel requirements:
Up to 15% of travel required
Skills:
Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Brief Development, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing, Media Planning, Nielsen Data, Quantitative Research, Social Media Strategies, SWOT Analysis-
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