Chief Marketing Officer CMO

Our company Gusti Leder is a leader in leather goods, for a 14 years old growing retail company, born in Rostock, with its own values and philosophy in sustainability, slow fashion and transparency. Using leather as the primary material demonstrates the company's commitment to its values.

Today the main shape of our vision is clear and we have gained lots of our goals with concentration on our missions and the company of our professional team. You want to know more about our philosophy? Visit our website: Gusti Leder

Currently we are looking for a Chief Marketing Officer (CMO) who will join our company to manage our international marketing team. If you have an analytical mind, good communication and organizational skills, with ability to lead, we would like to get to know you better.

Your mission in Gusti Leder:

• Plan & implement a target group-oriented marketing strategy

• Design & coordinate cross-media campaigns (social media, newsletters, mailings)

• Release both German and English content & give them the finishing touches if necessary

• Analyze our formats based on KPIs in order to further develop them in a performance-oriented manner

• Take over the disciplinary and technical leadership of all team members in marketing & work closely with our CEO

• Responsible for budget planning & control for all advertising measures in your area

• Manage & control our Facebook and Google agencies in performance marketing

• Lead a more customer-targeted marketing with the help of Klaviyo tool

• Lead a team of 4 creators

You are a perfect candidate if you (must have):

• Experience in brand-building, sales and/or marketing roles in the retail or fashion industry - at least 5 years or more.

• Master degree, preferably in Marketing.

• Know how to create targeted content for social media that increases our sales

• Strong leadership skills and a proven ability to manage and coach a team to achieve business goals will be an everyday occurrence for you

• Very good project management skills and know how to mobilize and motivate a team to achieve set goals

• Highly developed communication skills, adept at building relationships and influencing outcomes at all levels, both inside and outside our organization

• Like innovative solutions and new opportunities to implement them

• Have good analytical thinking skills

• Responsible for decisions and get job done

• You are a team player who can listen

nice if you have:

• Contacts & and have built up a network and know how to enter into profitable collaborations with influencers

What awaits for you at Gusti Leder:

• Contract of employment

• Attractive bonus system for additional projects

• Opportunity to develop and gain valuable work experience

• A real impact on the development of the company - above all the marketing team

• Training in the scope of duties performed

• Work from Monday to Friday from 8:00 am to 4:00 pm

• Work in fast growing company with a friendly atmosphere

Interested?

We look forward to receiving your application via our online form or hit the apply button from the job portal you are applying from. The application takes less than 5 minutes.

If you have any questions, your contact person Karolina can be reached at personal@gusti-leder.de.

Why Gusti Leder?

Our products are a symbol of conscious consumption and sustainable elegance. We are proud to not only offer our customers high-quality natural products, but also to introduce the charm and elegance of vintage leather goods. From the unmistakable smell of real leather to our diverse range of products, ranging from bags and backpacks to accessories and stationery, Gusti Leather has something to offer for everyone. Our goal is to create stylish but also functional products that accompany you on all your adventures.

What makes us special?

Gusti Leder stands for more than just the beauty of natural leather products. We actively promote the principles of slow fashion by investing in transparent production and the creation of items that are both durable and timeless.