Brand Manager
1 tydzień temu
About AkzoNobel
Since , we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.
© Akzo Nobel N.V. All rights reserved.
Job Purpose
Brand Manager drives defined category/product groups growth.
Deliver P&L of managed category (whites & trims) including Dulux brand.
Key Responsibilities
Business
Delivers business objectives for defined category/product groups (P&L responsibility). Monitors sales and profit results. Identifies risk and opportunities. Monitors business results, initiates & recommends business initiatives to deliver objectives. Closely cooperates with Sales & Trade Marketing in aligning business objectives & challenges and preparing trade tools, initiatives, etc.. Supports Trade Marketing & Sales in cooperation with Customers (preparing selling stories, presentations, etc.). Recommends pricing strategy (recommended shelf price & price list).Marketing
Recommends & executes strategies and marketing plans to meet brand and companies’ business objectives. Builds deep understanding of defined target group. Creates innovation strategy and 3 year pipeline of ideas including products and services (refill, renovate, leverage). Manages & optimizes defined product portfolio. Project management incl. NPIs. Leading cross-functional teams (R&D, Supply Chain & Sales departments) from ideation through development and launch. Develops marketing communication in defined areas (e.g. ATL, BTL, Digital, POS, etc.). Defines key channel growth opportunities and develops plans that maximize brand opportunities accordingly. Cooperates with external marketing partners (e.g. ad & media agencies, printers, etc.). Manages A&P budget.Requirements
Higher education, preferably Master of Business (Marketing). At least 3 years of experience in Sales or Marketing departments in international companies (preferably FMCG) with P&L responsibility. Experience in product management (especially NPD projects). Marketing communication (ATL, BTL, Digital, POS) development & execution. Experience in leading market research projects. Project Management skills. High analytical skills. MS Office working knowledge. Category B driving license. Fluent in Polish and English.At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.
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