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Marketing Automation Specialist

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Kraków, Polska G2A.com Pełny etat

G2A.COM is the world's largest marketplace for digital entertainment. On our platform, over 30 million people from 180 countries have already purchased more than 100 million digital items. Why? Sellers from all over the world present a rich offering of over 75,000 digital codes for games, software, gift cards, subscriptions, DLCs, in-game items, and various digital entertainment. We are a safe marketplace, where sellers guarantee instant delivery.

What else sets us apart? G2A.COM is a place co-created by a team of 400 exceptional experts representing 12 nationalities. Most of us work in a hybrid model, some remotely, or on-site in a chosen location. Our R&D center is in Rzeszow, we also have offices in Warsaw and Krakow. The company's main headquarters are in Hong Kong, with the central office in Amsterdam.

We address each other by our first name, we are supportive, and we share knowledge. We operate based on DEI values – Diversity, Equity, and Inclusion and provide extensive development opportunities – in 2023 over 180 development and wellbeing events. We work in a dynamically changing environment, continuously implementing and utilizing the latest technologies such as artificial intelligence (AI), augmented reality (AR), and specialized cybersecurity solutions.

We regularly check job satisfaction. According to the latest survey, as many as 88% of us are satisfied with work-life balance, 93% appreciate teamwork, and 83% value managerial support. The average tenure at G2A.COM is an impressive 5 years. This is simply a place where people want to be.

By joining us, you will have the opportunity to collaborate and create projects with international brands such as Google, PayPal, Amazon, VISA, Mastercard, PayU, EY, Synerise, Modivo, Empik, and Microsoft. We think and act globally, and in our daily work, we are guided by analysis and data, although intuition and experience-based insights are also considered a significant asset. We invite you to join us on the journey of co-creating Gate2Adventure – the gateway to the world of digital entertainment.

We’re waiting for you

We are seeking a talented and motivated individual for the position of Marketing Automation Specialist to join our dynamic team. Your role will involve designing, implementing, and optimizing marketing campaigns to increase customer engagement and conversion.

You will be responsible for analyzing marketing data and creating reports that support our strategic goals. Collaborating daily with the Marketing team, you will strive to achieve common business objectives. As part of your duties, you will also monitor and analyze campaign results, implementing improvements and recommending the best tactics.

If you can creatively utilize your analytical thinking skills and want to develop your competencies in marketing automation processes, we warmly invite you to join our team.

You're a perfect match for the role, if you:
  • Have a minimum of one year of experience in a similar position
  • Have excellent knowledge of Google Analytics
  • Have a basic understanding of HTML and CSS
  • Have experience using tools such as Salesmanago, User.com, Insider, Salesforce, WebEngage, or Bloomreach
  • Understand the principles of dynamic content
  • Have English language proficiency at a minimum of B2 level, both spoken and written
  • Are responsible, communicative, and self-reliant
  • Can work well in a team and are focused on effective collaboration and knowledge sharing
  • Can effectively plan and execute projects
  • Can analyze data and optimize marketing campaigns

Additional advantages:

  • One year of experience in operational activities using the Synerise tool
  • Knowledge of JavaScript and JinJava
Your responsibilities:
  • Creating multichannel campaigns: web push, email, mobile push, InApp, and on-site
  • Coordinating the company's marketing activities
  • Testing automation rules
  • Monitoring and reporting campaign results
  • Participating in marketing strategy planning
  • Advanced audience segmentation
Why is joining us worth it?
  • Hybrid or/and remote workplace model
  • You receive all the necessary work resources, such as a laptop and/or a phone
  • We can provide and deliver ergonomic and electronic equipment for your home office, such as footrests, stability balls, chair with back support, monitor, mousepad, laptop docking station, mouse, keyboard, headphones
  • We provide an opportunity for realizing new ideas and appreciate them a lot
  • We encourage the development of skills and competences with internal and external trainings
  • We value DEI – Diversity, Equity & Inclusion
  • We support grassroots initiatives and take part in charity events
  • We offer valuable benefits, such as:
  • the welcome pack,
  • vouchers for the Worksmile platform (each month the employees receive a pool of 200 points they can spend on many products and services available in the system),
  • private healthcare
  • the MultiSport card,
  • an opportunity to take part in internal and external trainings and industry events,
  • many more
  • You will receive discount codes to use on the G2A.COM sales platform so that you can enjoy the benefits of our offers and services