Director Brand Communications East Europe

2 tygodni temu

Błonie, Polska Adidas Pełny etat

Purpose & Overall Relevance for the Organisation:

Create, drive and execute the respective Zone East Europe brand communication and publishing strategy, campaigns and activations for all integrated marketing activities in alignment with the Europe brand strategy in order to build the brand, the categories and to increase sales.

Drive brand advocacy and momentum by connecting fans of the brand with the content and experiences they are passionate about.

Key Responsibilities:

Create communication plans for the brand across all communication channels based on European guidelines (Brand campaigns, PR, Digital, Events, Partner publishing, membership, Media) Adapt the strategy to the countries within the zone/region which includes Poland, Czech Republic, Slovakia, Hungary and the Baltics. Own the Brand Communications budget for the region, from the spending plans to the forecasting accuracy, looking for cost maximization and high impact in the market Work closely with Omnichannel activation, Sports marketing, Go-to-Market, and Digital teams for a holistic and connected marketing approach Lead the relationship building with agencies to ensure one connected approach, strategy and execution Leverage the big local moments and content localization when relevant Ensure proper communication internally of upcoming plans to internal stakeholders and senior leadership teams, as well as after action reviews of our communication initiatives Responsible for ensuring that all tactical brand marketing activities meet brand standards, KPIs, budget targets and timelines Support the European functions in coordinating and consolidating plans and executions Present inspiring brand updates in all employee meetings and zone updates Take part in leadership building journeys provided to the extended leadership teams and take down to the teams while leading by example Lead a team of ~15 people: Providing vision and strategic direction Build high performing teams and develop talents, ensuring the next generation of leaders while fostering company culture and values Drive out-of-the-box thinking, entrepreneurship mindset and new ideas

Key Relationships:

Senior Leadership Team European Business Units (Categories) Partners: Athletes, Federations, Clubs, Events Marketing functions: Sports Marketing, Omnichannel activation, Go-to-Market Sales channels: Wholesale, Retail, Ecom Partner functions: Legal, Finance, HR Media, Activation and PR agencies

KPIs:

Brand Health KPIs (Consumer journey, Share of search) Market Share Budget accuracy Employee listening surveys

Knowledge, Skill Set and Competencies:

Progressive experience in brand marketing Leading and managing diverse teams Strong interpersonal, influencing skills (e.g., relationship management, facilitation) Strong presentation and communication skills Strategic thinking and proven strategy building Agility and flexibility, being able to adapt to changing circumstances Creative, can-do positive mindset, solution oriented

Requisite Education and Experience / Minimum Qualifications:

Long standing experience in the marketing field, ideally but not limited to the Polish Market Commercial experience a plus Proven team management success Fluent in English (writing and verbal) Fluent in Polish (writing and verbal) a plus Ability to travel 25% of the time

  • Director Brand Communications East Europe

    2 tygodni temu

    Błonie, Polska adidas Pełny etat

    Purpose & Overall Relevance for the Organisation:Create, drive and execute the respective Zone East Europe brand communication and publishing strategy, campaigns and activations for all integrated marketing activities in alignment with the Europe brand strategy in order to build the brand, the categories and to increase sales.Drive brand advocacy and...

  • Brand Manager Central Europe

    3 tygodni temu

    Błonie, Polska Edgewell Personal Care Pełny etat

    Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to...

  • Brand Manager Central Europe

    2 tygodni temu

    Błonie, Mazovia, Polska Edgewell Personal Care Pełny etat

    Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to...

  • Brand Manager Central Europe

    2 tygodni temu

    Błonie, Mazovia, Polska Edgewell Personal Care Brands, LLC Pełny etat

    Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to...

  • Brand Manager Central Europe

    3 tygodni temu

    Błonie, Polska Edgewell Personal Care Brands, LLC Pełny etat

    Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to...

  • Visual Merchandising Manager

    1 miesiąc temu

    Błonie, Polska Adidas Pełny etat

    Purpose & Overall Relevance for the Organisation: This role is responsible for maximising the profitability of the Brand Center Store in Warsaw by ensuring efficient and effective execution of the Adidas Europe VM direction. Key Responsibilities: Manage a team of Visual Merchandisers to execute the Visual Merchandising standards and guidelines...

  • Visual Merchandising Manager

    4 tygodni temu

    Błonie, Polska Adidas Pełny etat

    Purpose & Overall Relevance for the Organisation: This role is responsible for maximising the profitability of the Brand Center Store in Warsaw by ensuring efficient and effective execution of the Adidas Europe VM direction. Key Responsibilities: Manage a team of Visual Merchandisers to execute the Visual Merchandising standards and guidelines...

  • Visual Merchandising Manager

    1 miesiąc temu

    Błonie, Polska adidas Pełny etat

    Purpose & Overall Relevance for the Organisation: This role is responsible for maximising the profitability of the Brand Center Store in Warsaw by ensuring efficient and effective execution of the Adidas Europe VM direction.  Key Responsibilities:  Manage a team of Visual Merchandisers to execute the Visual Merchandising standards and guidelines in...

  • Visual Merchandising Manager

    4 tygodni temu

    Błonie, Polska adidas Pełny etat

    Purpose & Overall Relevance for the Organisation: This role is responsible for maximising the profitability of the Brand Center Store in Warsaw by ensuring efficient and effective execution of the Adidas Europe VM direction.  Key Responsibilities:  Manage a team of Visual Merchandisers to execute the Visual Merchandising standards and guidelines in...

  • Senior Brand Manager Wilkinson Sword

    4 tygodni temu

    Błonie, Polska Edgewell Personal Care Pełny etat

    Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to...

  • Senior Brand Manager Wilkinson Sword

    1 miesiąc temu

    Błonie, Polska Edgewell Personal Care Pełny etat

    Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to...

  • Senior Brand Manager Wilkinson Sword

    1 miesiąc temu

    Błonie, Polska Edgewell Personal Care Brands, LLC Pełny etat

    Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to...

  • Senior Brand Manager Wilkinson Sword

    2 tygodni temu

    Błonie, Mazovia, Polska Edgewell Personal Care Brands, LLC Pełny etat

    Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to...

  • Senior Brand Manager Wilkinson Sword

    4 tygodni temu

    Błonie, Polska Edgewell Personal Care Brands, LLC Pełny etat

    Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to...

  • Senior Specialist GTM

    2 miesięcy temu

    Błonie, Polska Adidas Pełny etat

    Purpose & Overall Relevance for the Organisation: Assisting the Manager and Director GTM in managing the business success of the category by developing and implementing a robust category plan, within the strategic framework set by European BU & following Cluster Central Europe business priorities. The responsibilites will circle around the Category of...

  • Senior Specialist GTM

    4 tygodni temu

    Błonie, Polska Adidas Pełny etat

    Purpose & Overall Relevance for the Organisation: Assisting the Manager and Director GTM in managing the business success of the category by developing and implementing a robust category plan, within the strategic framework set by European BU & following Cluster Central Europe business priorities. The responsibilites will circle around the Category of...

  • Senior Specialist GTM

    2 miesięcy temu

    Błonie, Polska adidas Pełny etat

    Purpose & Overall Relevance for the Organisation:Assisting the Manager and Director GTM in managing the business success of the category by developing and implementing a robust category plan, within the strategic framework set by European BU & following Cluster Central Europe business priorities. The responsibilites will circle around the Category of Running...

  • Senior Specialist GTM

    4 tygodni temu

    Błonie, Polska adidas Pełny etat

    Purpose & Overall Relevance for the Organisation:Assisting the Manager and Director GTM in managing the business success of the category by developing and implementing a robust category plan, within the strategic framework set by European BU & following Cluster Central Europe business priorities. The responsibilites will circle around the Category of Running...

  • Manager Retail Training

    2 tygodni temu

    Błonie, Polska adidas Pełny etat

    Purpose & Overall Relevance for the Organization:As a Retail Training Manager, you will play a crucial role in developing and implementing training programs to enhance the knowledge and skills of retail employees within a defined geographical area. Your primary responsibility will be to deliver and implement effective learning initiatives that align with the...

  • Manager Retail Training

    2 tygodni temu

    Błonie, Polska Adidas Pełny etat

    Purpose & Overall Relevance for the Organization: As a Retail Training Manager, you will play a crucial role in developing and implementing training programs to enhance the knowledge and skills of retail employees within a defined geographical area. Your primary responsibility will be to deliver and implement effective learning initiatives that align...