Manager, Marketing Frontline Activation

4 tygodni temu

Warsaw, Polska Coca Cola Pełny etat

Description

Summary:

Focus, Scope, & Impact:

Stills Front-Line (Senior) Manager will:

Assess attractive local Operating Unit (OU) consumer opportunities that are currently untapped by the Company by leveraging consumer research in order toidentify new volume and profit growth areas in STILLS (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise). 

Oversee localization and real-time amplification of IMX campaigns, for our STILLS brands, within the Franchise units, providing input to OU Integrated Marketing Experience (IMX) team.

Drive bottler alignment on the marketing agenda, focusing on STILLS portfolio priorities and STILLS brands strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.

Participate in agile projects for the development of OU and Market-level innovation and IMX campaigns

Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives. 

Provide coaching to junior members of the team and to members of project teams

The job can be based in Warsaw, Poland or Tallinn, Estonia

Ideal Candidate Profile

4-8 years of  brand management / marketing activation  (end to end project delivery). Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf)and Digital culture

Ability to understandand leverage business, finance and commercial  insights, and identify needs for  campaign localization or customization  as necessary.

Ability to  adapt to changing environment  and cross correct in due time, scenario planning thinking. 

Ability to  effectively communicate and collaborate with key partners  (category marketing teams, bottler, external agencies), and ability to  influence and negotiate  with internal and external cross-functional stakeholders.

Good  project management skills , able to coordinate multiple projects at the same time and deliver high quality on time.

Experience working in  cross-functional and cross-geographical teams is preferred

Self-Leadership

Ability to thrive in ambiguity

Contribute to build Culture & Engagement

Actas an actor of raising business performance

Work Focus

Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda

Ability to coordinate Projects/Local activations(calendars, resources, metrics) with Bottlers 

Ability to identify needs for campaign localization or customization as necessary

Communication Focus 

Role will require frequent communication with Regional/Local FLA Marketing Lead, OU Projects Leads, OU and Regional IMX team especially Media, and Regional Franchise leadership teams

Is the main Marketing counterpart of the Local Bottlers activation team and external activation agencies.

Travel requirements:

Up to 15% of travel required

Skills:

Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Brief Development, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing, Media Planning, Nielsen Data, Quantitative Research, Social Media Strategies, SWOT Analysis

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