Email Marketing Specialist

2 miesięcy temu

Kraków, Polska TechBiz Global GmbH Pełny etat

TechBiz Global is a leading recruitment and software development company. Our diverse, globally distributed team provides IT recruitment, outstaffing, outsourcing, software development, and different consulting services with a primary focus on making our partners achieve their business goals successfully.

With headquarters in Germany we have successful clients all over the world. We can understand your unique needs. Our team has hands-on experience with the challenges that come with rapid growth and the IT sector. That’s why all of our offerings are built with a tech mindset.

About the Role:

We are seeking an experienced and energetic Email Marketing Specialist to join our team. This person will play a key role in executing targeted email marketing campaigns, developing marketing strategies, and generating Marketing Qualified Leads (MQLs) for the Sales Team. Reporting directly to (CEO), you’ll be responsible for driving our email marketing efforts with a focus on reaching B2B clients, from startups to enterprises.

Key Responsibilities:
  • Email Campaign Strategy & Execution:
    Develop and implement a quarterly email marketing plan, ensuring consistent execution of daily cold campaigns and special occasion-based campaigns (New Year, Black Friday, events, etc.).
  • Content Creation:
    Craft personalized, engaging email copy tailored to different Ideal Customer Profiles (ICPs) that avoid spam triggers. 
  • Campaign Optimization:
    Utilize tools such as Apollo, HubSpot, and SendGrid (or similar mass email tools) to run A/B testing, determine the best times for sending emails, and optimize subject lines, calls to action, and overall design to improve deliverability and performance.
  • Lead Management:
    Generate and pass warm and hot leads to the Sales Team, continuously analyzing and adjusting campaigns to maximize MQLs.
  • Client Outreach:
    Periodically outreach to existing clients with special offers and promotions, ensuring customer retention.
  • Analytics & Reporting:
    Regularly analyze campaign performance metrics, identify areas for improvement, and implement data-driven strategies to improve email open rates, click-through rates, and conversion rates.


Requirements:
  • Experience:
    • 2+ years of email marketing experience, especially targeting B2B clients (startups and enterprises).
    • Proven experience with Apollo and HubSpot.
    • Proficiency in using a mass emailing tool like SendGrid (or similar), preferably one that integrates with Apollo.

  • Email Marketing Expertise:


    • Strong knowledge of email marketing best practices, including avoiding spam folders, personalization techniques, A/B testing, and omni-channel communication.
    • Ability to create engaging and catchy email content without sounding spammy.
    • Familiarity with running multi-step sequences and leveraging personalization options.

  • Writing & Communication:


    • Exceptional writing skills to craft targeted and engaging email messages for different ICPs.
    • Strong communication skills and the ability to collaborate effectively with internal teams (Sales, Design, etc.).

  • Campaign & Performance Management:


    • Ability to create and execute quarterly marketing plans and adjust based on campaign performance.
    • Experience analyzing campaign data to optimize performance and increase lead generation.

  • Tools & Technology:


    • Familiarity with CRM tools (Apollo, HubSpot) and mass emailing platforms (SendGrid, or similar).
    • Experience with omni-channel communication and A/B testing for improved campaign outcomes.

  • Additional Skills:


    • Knowledge of multiple languages is a plus, with preference for German, Korean, or Russian.
    • Experience working with multiple regions, ideally including the USA, UK, Germany, Singapore, and South Korea.
Preferred Candidate Qualities:
  • Energetic & Self-motivated:
    We are looking for someone who brings energy and drive to their work and is capable of self-energizing to achieve high levels of performance.
  • Flexible & Remote Ready:
    The position is remote, and the location is flexible, with a preference for candidates from cost-effective regions.

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