Group Brand Manager, CEE

5 dni temu

Błonie, Polska Colgate-Palmolive Pełny etat

No Relocation Assistance Offered
# 161156 - Warsaw, Mazovia, Poland

Main purpose:

Overall, the Group Brand Manager is responsible for managing assigned category or brand in line with the company’s strategies.

Main responsibilities: 

Coordinates the implementation of the overall category & brand strategies agreed with Division, including 5P guidelines to achieve/exceed market share & financial KPIs

Develops the HUB growth grids 

Develops regional brand activation concepts for new product launches / line extension 

Cooperates with countries to work out the country pricing strategy based on the agreed regional strategy

Develops category & brand portfolio strategy & SKU management recommendations for the CEE hub

Leverages knowledge of market dynamics, consumers & shoppers, competitors to enhance competitiveness and accelerate business growth for the assigned category/brand

Monitors key market and financial indicators to be able to identify & address any potential challenges

Cooperates with Media manager on media strategy, media priorities, media plan revisions and budget shifts/changes for category/brand by country

Supervises and approves adaptations of media copies for all CEE markets for the assigned category/brand

Works with Insights & Research team on preparing the actionable recommendations to address ongoing business CEE challenges

Develops & presents category/brand strategies & plans to Division

Develops budgets / A&P by subcategory and brand

Actively participates in EU Go-to-Market teams

Manages and develops people in the team

Experience and Personal Attributes:

University degree, preferably in Business with focus on Marketing

At least 7 years in brand marketing in FMCG 

Driven by achieving business results, commercially & analytically strong

Service-oriented, with a growth mindset

Excellent communication skills, able to forge alliances & align stakeholders

Proven team leadership skills and an effective problem solver

Passionate team player who enjoys collaborating in cross-functional teams 

Agile way of working (able to adapt quickly) and looking forward to building an agile organization

Capable of inspiring, winning confidence and raising consensus at all levels

Can do attitude, self-starter, capable of working in a fast-paced corporate environment without full guidance; resilient and confident.

Very good English (a must)

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