Activation Coordinator

Purpose & Overall Relevance for the Organisation :

To develop and grow a strong and successful in-store link between the consumer retail experience and the adidas brand by connecting, engaging, enabling and inspiring the East Europe Key City relevant communities and influencers days a year, building an authentic and long-term relationship with them.

Brand Center Activation Coordinator will plan, develop and execute premium activations for Brand Center Warsaw in alignment with the overall Retail marketing calendar. This position will be responsible for developing ongoing activations, events and in-store experiences that will connect and engage with our consumers.

Key Responsibilities:

Reporting into the DTC Activation Manager, this role is responsible for driving the adidas brand visibility and experience consistent with brand strategy at the key store in East Europe region. That should aim at winning the consumer at the point of purchase while maximising the profitability of the Brand Center store by positively impacting consumer traffic, conversion and NPS. This will be achieved by landing the brand with consistency, clarity and impact through flawlessly executed consumer-relevant campaigns, as well as promotions and in-store communication aligned with cluster priorities.

Store Activation Strategy

Contribute to defining yearly marketing activation priorities, KPIs, budget and calendar based on the Global and European activation calendar and toolkits while also leveraging local opportunities (assets, local holidays, heavy tourist periods, product ranges, local sports moments) with your specific store and audience in mind.

To drive forward a new partnership model to add physical or digital experiences within the store around campaign launches to give added value, excitement and sharable moments to consumers.

Store Connection

Constant connection with Store Management/Team, as well as knowledge of store business and KPIs.

Ensure store staff are educated/informed about plans, activations and all term&conditions of consumer facing

VM and Windows

Contribute to briefing and creating the launch zones and windows strategy with Manager of DTC Activation, execute in the store the final proposal with local agency and define the ISC strategy with the VM team.

Participate regularly on store walk through with VM and Retail / Sales Manager counterparts to ensure a flawless consumer journey.

Team Management

Build a strong internal network with back office teams (SPOMA, Brand Comms, VM) to enable creating a speed boat way of working.

Know and use internal tools for daily efficiency (MWB tracker, GROW, SRM, DAB etc.)

Key Relationships:

Europe and global Retail Marketing to execute the seasonal Brand Center activation program

EE Omni channel including VM for support in delivering the brand campaigns

PL Retail organization, Retail Director, Senior District Manager, Senior Store Manager, store development and Brand Center store staff.

EE Brand Marketing, PR and Newsroom for connecting to the locally relevant influencers, to drive traffic and raise awareness of the Halo store

EE Sports Marketing

Local marketing agencies and vendors for various events and activations on daily basis

Knowledge, Skills and Abilities:

Experienced in being consumer obsessed, putting the consumer journey at the heart of everything to encourage dwell, conversion, engagement and traffic

Highly knowledgeable about WARSAW consumer and landscape through the lens of sport, culture and community

Excellent project and time management and problem-solving skills, as well as, the ability to use good judgment and make strong independent decisions. Demonstrate an inspirational attitude that contributes to a positive team environment

Ability to build and maintain effective working relationships with team members along with willingness to set and maintain high standards of performance

Ability to be a self-starter with strong organizational and project management skills

Solid business acumen and in-depth knowledge of Retail KPIs

Forward thinking, creative and innovative mindset, being proactive with ideas and always seeking new ways of working

Benefit will be relevant contact book of influencers, brands, agencies and partners

Strong brand understanding and ability to deliver a premium consumer experience in a retail environment

Passion for sport, the adidas brand and energy for activation

Flexibility to attend events and activations during weekends or in the evenings

Requisite Education and Experience / Minimum Qualifications:

University degree in marketing and sales or equivalent professional experience.

2-3 years retail or marketing / agency experience (preferably retail and event marketing experience is essential)

Previous Brand, Cultural or Sport related experience preferred, especially related to driving consumer events and engagement

Proficient in MS Office applications (Outlook, Excel, PowerPoint, Word); strong PowerPoint skills preferred

Fluency in Polish and English

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