CEE Retail Experience Manager
2 tygodni temu
- Retailer Instore/Online Executions
- Extended Sales Force Management
- Retailer sell-to end customers campaign management
- Maximizing HP retail sell-out and the customer experience in retail stores in the region
- Support country teams on selecting, motivating, coaching, training, leading and developing a team of instore field representatives to accomplish HP's revenue and market share goals
- Serves as the Trade Marketing expert to the countries for a wide range of extremely complex information regarding products, programs and co-marketing alliance
- Serves as the Retail programs expert to the WW providing business and retailer insights
- Integrates HP marketing programs to become a key part of the retail partner's business
- Establishes and maintains account plans to promote sales growth across BUs through Trade Marketing initiatives
- Grow HP business overall and HP's share of business by developing excellent customer experience around HP products and services
- Actively engages HP resources and senior executives to build strategic relationships with the partner which ensures long-term business opportunities for HP
- Provides the business rationale and risk assessment for making HP investments in the partner
- Ensures that partners are compliant with legal and HP SBC practices under Trade Marketing programs
- May recruit and develop business relationship with new partners
- Extended Sales Force (ESFs, E-Merch, Promoters) management: Resources Optimization, coverage and structure, performance monitoring, budget monitoring, etc.
- In-store Management and Execution: POS assets deployment, Experience Store Scorecard Management, NPIs/Focus SKUs In-store launch
- Drive Online specific initiatives: Shop in Shops launch/AMZ ecosystem, etc.
- PDG tool implementation ownership
- Alliances budget investments and deployment: Coordinate with alliance business manager and support smooth operations
- Amplify Istore/Online CX Audit
- E-Merchandising and HP live agents team management
- Bachelor or Master's degree in Sales, Marketing, Business Administration or any other related discipline
- Typically has 5+ years of work experience on same or similar positions
- Fluency in English (both written and verbal) as well as the local language
- Travelling 25-50% of the time
- Effective Communication
- Results Orientation
- Learning Agility
- Digital Fluency
- Customer Centricity
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