Media & TCP Senior Planner Buyer

4 tygodni temu

Kraków, Lesser Poland PepsiCo Pełny etat
Overview

Location Overview

Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Kraków and Warsaw is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

Job Overview

This role is to create and implement digital media plans based on digital strategy leveraging best knowledge and skills of techstack. The individual will be responsible for specific digital media plans activations across Europe (except UK & RU) with key KPIs on campaign delivery measures, targeting precision and productivity goals. The objective can be delivered only based on relations with internal stakeholders and external business partners – media and technology suppliers; thus, the person needs to have the ability to forge relationships as well as the ability to deliver results on campaigns and horizontal level.

Responsibilities
  • Accountable for helping to define the planning and buying strategy for Media Planning and Buying teams responsibilities.
  • Developing a work charter, ensuring campaign responsibility is optimally divided within team.
  • Be responsible for own digital campaigns, managing all aspects from initial customer briefings and stakeholder management (brand teams & TCP teams) through to planning, buying, optimizing, implementation, and reporting and presentation of post-campaign performance.
  • Creating and consulting an integrated digital plan, having a firm understanding of the impact digital has on offline channels and vice versa.
  • Ensuring all Ad Ops requirements to deliver, protect and track 1st party data and audience strategy are in place within our DSPs.
  • Implementation of real-time optimization tools including Datorama and AI tech to drive media performance within team and training junior team members if required.
  • Support Team Leader by providing high standard reporting including help to prepare, design and implement business which will demonstrate the value & productivity delivered by the team, whilst securing the resources to scale capabilities beyond initial scope, with clear focus on efficiency and effectiveness KPIs.
  • Identifying Team Capabilities and training team (either themselves or via partners) to upskill and maintain functional excellence.
  • Accountable for providing expert knowledge on social, search and programmatic buying evolutions, data, consumer facing platform changes, and analytics.
  • Creating a culture of share and reapply amongst the media and marketing teams and within team wider Hub Team.
  • Work with Hub Team Leader to help create development plans for Digital Team members.
  • Work with other senior KBS Media and TCP Team members to drive team spirit and cohesive approach to development and training.
  • Upholding PepsiCo Brand Safety and Brand Fraud standards and identifying issues, should they arise.
  • Contributing a point of view on important behavioural and human insights as well as on campaign performance whilst making recommendations to improve and on insights to leverage for future campaigns.
  • Be informed on the top line brands business objectives you are working to in particular market units. Develop commercial acumen.
  • Be informed on industry trends and innovative success stories.
Qualifications
  • 5-7 years of Programmatic and/or Social campaign planning & buying experience across all digital platforms.
  • Proven excellence in management of direct report.
  • Experience in executing brand campaigns and identifying and delivering KPIs.
  • Solid background in DV360 AND FB, with working knowledge of CM, ad tech and ad ops.
  • Proactive in finding solutions and capability to think laterally and define solutions to complex and unusual problems.
  • Ready to react to key stakeholder last-minute requests and adjustments.
  • Nice to have knowledge and/or hands-on experience of search.
  • Solid understanding of tracking and attribution. Experience on DCM is a plus.
  • Analytical mindset – ability to understand data and interpret into actionable strategies.
  • Ability to present results to the wider team and senior stakeholders.
  • Proven, consistent and excellent attention to detail.
  • History of project management skills.
  • Collaborative and honest.
  • Technically savvy.
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