Head of Marketing

3 tygodni temu

Kraków, Lesser Poland TN Poland Pełny etat

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Head of Marketing - An Exciting Challenge in the Global E-commerce World, KrakówClient:

Talangeo

Location:

Kraków

Job Category:

Other

EU work permit required:

Yes

Job Reference:

1edcbd9c1e02

Job Views:

3

Posted:

02.04.2025

Expiry Date:

17.05.2025

Job Description:

Our mission is to make recruitment a powerful tool for business development and to show you all the benefits of choosing an external recruitment partner.

Delivering an excellent candidate journey and finding a matching work environment are our priorities while recruiting.

Are you an experienced marketing leader with a proven track record of building successful strategies in the e-commerce environment? Have you achieved success in creating global campaigns, managing teams, and implementing innovative solutions? If you're ready to take on your next challenge, we have an exciting opportunity for you

About the Role:

As the Head of Marketing, you will be responsible for creating and executing comprehensive marketing strategies that will enhance brand recognition and drive sales growth in international markets. Your role will include managing a team, conducting market analysis, building the brand's image, and collaborating with key business partners.

Your Key Responsibilities:
  • Developing long-term marketing goals and strategies to achieve them.
  • Managing the marketing team, including recruitment and building the team from scratch.
  • Leading SEO, SEM, Social Media activities, advertising campaigns, and PR initiatives.
  • Building the brand image and fostering customer relationships.
  • Supporting the development of new products and services through market needs analysis.
  • Managing the marketing budget and monitoring the effectiveness of campaigns.
  • Creating pricing strategies to support sales goals.
  • Driving brand promotion efforts in the U.S. market.
What We Expect from You:
  • At least 4 years as a Marketing Director in a globally operating e-commerce company.
  • Minimum 5 years of experience as a specialist (e.g., SEO, advertising, copywriting).
  • Strong experience in B2C marketing for high-sales segments (e.g., tickets, fashion, auto parts, jewelry).
  • Fluency in English (minimum C1 level).
  • Strong experience in performance marketing.
  • Expertise in Google SEO and developing multilingual websites with thousands of links.
  • Experience promoting websites with over 1 million monthly visits.
  • Comprehensive knowledge of Google Ads, social media advertising, influencer marketing, and copywriting.
  • Proficiency in Google Tag Manager, Google Analytics, Gmail, and Google Drive.
  • Strategic thinking and problem-solving abilities.
  • Experience in building and leading high-performance teams.
  • Strong communication skills and inspiring, motivational leadership.
  • Results-oriented mindset with a documented ability to deliver measurable ROI.
What You'll Get:
  • A role in an international travel company with a fantastic team.
  • The opportunity to develop a brand with enormous potential (currently growing twice as fast as projected).
  • A chance to build and lead your own team of specialists.
  • B2B contract with an attractive base salary and performance-based bonuses.
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