Paid Social Manager

2 tygodni temu

Kraków, Lesser Poland AirHelp Pełny etat
Paid Social Manager

Department: Marketing

Employment Type: Permanent - Full Time

Location: Kraków

Reporting To: Giuliana Fachinat

Description Are you passionate about Social Media Marketing and would like to work for the world's leading company in air passenger rights and improve the experience of travelers worldwide? Then join us as our Paid Social Manager. We are seeking someone who is passionate about performance-driven marketing and knows how to maximize results through social media advertising.

This is a mid-level role, ideal for someone with hands-on experience managing paid social campaigns across multiple platforms and thrives in a fast-paced, data-driven environment. You'll be responsible for executing and optimizing campaigns to drive growth, working collaboratively across teams to align efforts, and using data to make informed decisions.
What you'll do:
  • Plan, execute, and manage paid social campaigns across platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter, etc.), ensuring they align with AirHelp's marketing objectives.
  • Own campaign performance by continuously tracking key metrics such as ROAS, CPA, conversion rates, and cost-per-click (CPC) to maximize efficiency.
  • Optimize budgets and bids dynamically to improve return on investment and reduce unnecessary spend.
  • A/B test creatives, audiences, placements, and messaging to drive performance improvements and uncover insights.
  • Use data analytics tools (e.g., Google Analytics, platform dashboards) to interpret performance trends and make real-time adjustments.
  • Work closely with cross-functional teams—including the Organic Social Media Team, Content, Creative, and Analytics—to align paid strategies with broader marketing initiatives.
  • Stay ahead of platform updates and industry trends, leveraging new ad formats, algorithm changes, and emerging opportunities.
  • Develop reports and insights to share with internal stakeholders, translating complex data into actionable recommendations.
  • Proactively troubleshoot underperforming campaigns, proposing and implementing solutions without needing senior-level direction.
  • Manage multiple campaigns and projects simultaneously, ensuring timelines, budgets, and performance targets are met.
Ideally, you'll bring with you: (Disclaimer: We understand that you may not tick every box. But if you are excited about the idea of joining AirHelp, we'd love to hear from you anyway).
  • Proven experience managing and optimizing paid social media campaigns with a strong focus on performance marketing (ROAS, CPA, CPC).
  • Strong analytical mindset, with experience using data to drive campaign decisions and improve results.
  • Expertise in budget management, bid strategies, and cost optimization to maximize efficiency.
  • Hands-on experience with major social ad platforms (Facebook Ads Manager, Instagram Ads, LinkedIn Ads, TikTok Ads, etc.).
  • Ability to work autonomously, taking initiative to optimize campaigns and solve problems without constant oversight.
  • Excellent communication skills, with the ability to explain performance insights clearly to both technical and non-technical stakeholders.
  • Fluency in English (written and spoken).
Nice to have:
  • Experience working in an agency environment, managing multiple accounts or clients.
  • Previous use of Smartly.
  • App Campaigns Experience
  • Collaboration with Organic Social Media teams to align paid and organic strategies.
  • Familiarity with branding campaigns and how to balance brand awareness with performance goals.
  • Experience with the travel, aviation, or legal industries.
  • Knowledge of additional performance marketing channels.
Your Key Performance Indicators:
  • ROAS (Return on Ad Spend): Maximizing revenue and efficiency from paid social campaigns.
  • Cost per Acquisition (CPA): Driving down acquisition costs while maintaining quality conversions.
  • Conversion Rate Optimization (CRO): Improving conversion rates to increase lead generation and customer acquisition.
  • Budget Efficiency: Ensuring optimal spending allocation with minimal waste.
Perks and benefits:
  • Private healthcare.
  • Flexible benefits: gym membership, personal education, childcare, public transportation, or leisure travel subsidy.
  • Annual travel allowance.
  • Work from anywhere for up to 2 weeks/year.
  • Language classes.
  • Personalized progression plan.
  • Internal training programs and knowledge-sharing events.
  • Unlimited, free use of AirHelp's services.
  • Office commute and lunch subsidy.
  • Access to mindfulness and a well-being platform (Mindgram).
  • Team days and parties.
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