Senior Marketing Manager, Tencent Games, Warsaw

3 tygodni temu


Warszawa, Mazovia, Polska TN Poland Pełny etat

Senior Marketing Manager Position at Tencent Games

About the Role

This position is instrumental in shaping the launch strategies for game titles across the Level Infinite portfolio.

You will collaborate with game development studios and regional publishing teams to deliver acquisition, engagement, and retention strategies for several titles across global markets and platforms (PC, Consoles, Mobile).

Job Responsibilities
  1. Audience Strategy: Establish strong partnerships with game studio teams to translate the Brand and Publishing strategies into meaningful audience growth and engagement plans.
  2. Content Strategy: Work with our game studios to identify, suggest, and amplify relevant content to deliver growth and engagement objectives.
  3. Regional Amplification: Collaborate with regional publishing teams to lead the localization of our global content strategy, support local activations, and report on results to inform global planning.
  4. Audience Intelligence: Partner with User Research, Data Intelligence, and Regional Marketing teams to build player insights, informing the global strategy reflected in your marketing plans.
Requirements
  1. Bachelor's degree and above. Excellent spoken and written English.
  2. 8 years+ of marketing management experience, ideally in the video game sector.
  3. Experience running branded campaigns on major content platforms, especially YouTube and TikTok.
  4. A genuine passion for the games industry with knowledge in games.
  5. Good understanding of content and market trends.
  6. Able to communicate and work closely with cross-functional teams.
  7. Organized with strong project management skills.
  8. High levels of initiative, energy, ownership, and urgency.
  9. Capability to travel to support our partners in North America, Western Europe, or Asia.


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