Growth Marketing Manager

3 tygodni temu

Warszawa, Mazovia, Polska TransferGo Pełny etat
Growth Marketing Manager (Central Asia and Georgia)

Warsaw, Poland

TransferGo is a growing fintech scale-up on a mission to make the world a fairer place for migrants. We strive to provide tailored, more affordable financial services that make people's hard-earned money go further. With a team of more than 400 employees across the UK/Europe, we now support 8 million customers, building a product that truly impacts lives and supports families.

The Marketing team at TransferGo is a dynamic and collaborative group, dedicated to driving growth and making financial services more accessible to migrants worldwide. Currently, the team is focused on expanding our presence in Central Asia and Caucasus by refining localized marketing strategies, building brand trust, and increasing customer base through innovative campaigns. We're now looking for a talented Growth Marketing Manager to develop our growth strategy.

Here's what you'll be doing as Growth Marketing Manager:

  • Providing expertise on the Central Asian market and money transfers to Uzbekistan, Kyrgyzstan, Tajikistan, and Kazakhstan.
  • Building an aggressive marketing strategy that combines the most effective channels to grow our customer base.
  • Introducing new, creative, and localized ways to drive retention and win back churned customers.
  • Making data-driven decisions to prioritize opportunities and ensure our marketing plan aligns with growth potential.
  • Leading key PR activity in the region to strengthen our brand.
  • Partnering with influencers that drive relevant traffic that converts.
  • Conducting research on Central Asian communities abroad – money transfer habits, consumer behaviour, and competitor analysis.
  • Providing feedback on copy and design to ensure relevance to our target customers.
  • Driving a content marketing strategy that aligns with the interests of Central Asian migrants.
  • Collaborating with colleagues across the marketing team and other functions to provide local expertise.
  • Tracking effectiveness of campaigns and optimizing them to improve performance.
  • Representing TransferGo at community events and on social media.

You'll report to our Regional Growth Manager.

Here's what we'd love from our new Growth Marketing Manager:

  • 3+ years of experience running successful online and offline consumer branding campaigns.
  • Excellent verbal, written & listening skills in Russian.
  • High level English for communication with the team.
  • Native Tadjik, Kyrgyz, Uzbek, or Kazakh language proficiency.
  • Experience with online marketing including SEM, SEO, SMM, content marketing, and Google Analytics.
  • A high level of data literacy.
  • Ability to work on both strategic and tactical levels in a fast-paced environment.
  • Hands-on experience launching and managing campaigns.
  • Insightful knowledge of Central Asian consumers.
  • Ability to work effectively in a team.
  • Strong attention to detail.
What we believe

At TransferGo, we offer competitive rewards to all people and foster a culture of recognition. We hold regular in-person events and provide a generous training allowance. We believe that empowering people makes for a happier and more effective workforce.

What we offer:
  • Be part of building a meaningful product in a growing fintech scale-up.
  • Generous holiday allowance (based on tenure).
  • Competitive healthcare insurance from day one.
  • An annual development budget of €1,000 for personal growth.
  • Flexible hybrid working style.

At TransferGo, we are committed to the equal treatment of all current and prospective employees.

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