Email Content Copywriter
1 tydzień temu
Client: Semrush
Location: Warsaw, Poland
Job Category: Other
EU work permit required: Yes
Job Reference: c9ec99b45415
Job Views: 3
Posted: 30.03.2025
Expiry Date: 14.05.2025
Job Description:Hi there We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don't miss your chance. This is our role Email Content Copywriter role for idea generators, planning geniuses, and natural-born analysts.
Tasks in the role- Own the content calendar for all recurring newsletters, ensuring a strategic approach to scheduling, resource allocation, and content planning.
- Develop and implement a content curation framework for newsletters, creating a structured process for content submissions and collaboration with key teams (campaigns and toolkits).
- Align with other scheduled mass campaigns considering audience overlap.
- Run monthly performance reports on newsletters to analyze audience engagement, content preferences, and effectiveness. Use these insights to develop an A/B testing calendar that continuously optimizes email performance based on data-driven decisions.
- Work closely with the design team to create and iterate on new email templates and formats, ensuring emails remain visually appealing, engaging, and aligned with brand standards.
- Incorporate gamification elements into email content using Movable Ink features like polls, countdown timers, and scratch-off surprises to enhance interactivity and engagement.
- Analyze customer behavior patterns to identify recurring themes and interests.
- Tailor content for different audience segments, understanding their unique needs, behaviors, and preferences to deliver relevant and valuable messaging.
- Stay responsive to industry trends and news, leveraging real-time or trending topics in email content to maintain relevance and engagement with the audience.
- Gather direct content feedback from customers through surveys, engagement analysis, and qualitative insights to refine email content strategies and ensure emails provide real value.
- Work with the brand and campaigns team to establish an email tone of voice and best practice guidelines. Develop a comprehensive document that ensures all company-wide email communications maintain a consistent, high-quality standard.
- Conduct a thorough content audit of automated emails to ensure all major product features are well-represented and up to date, making necessary content improvements to enhance clarity and effectiveness.
- 5+ years expertise in email content and copywriting.
- Extensive knowledge of customer journeys, lifecycle campaigns, and segmented communication strategies.
- Strong analytical skills, understanding of A/B testing, ability to draw conclusions from data and act accordingly.
- In-depth knowledge of email best practices to increase deliverability, engagement, and conversions and how content effects it.
- Excellent written and verbal communication and presentation skills, a proven ability to lead day-to-day relationships, and work with multiple contacts successfully.
- Highly motivated and able to work in a fast-paced, deadline-sensitive, detail-driven environment.
- Great team spirit; strong communication and collaborative skills.
- Experience with Marketo.
- You share our common values: Trust, Sense of Ownership, and enthusiasm for Constant Changes.
The team is in charge of marketing communications through the email channel. Product updates, company and industry news, surveys are delivered to users via automated and mass emails.
This offer stands for the "hybrid" work format: some days, you work from the office, and some #wfh.
A little more about our companySemrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. We've been developing our product for 16 years and have been awarded G2s Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more.
Our Diversity, Equity and Inclusion commitmentsSemrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you don't 100% match all requirements, don't be discouraged to apply We are committed to ensuring that everyone feels a sense of belonging in the workplace.
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