Senior SEO Manager

2 tygodni temu

Warszawa, Mazovia, Polska Readdle Inc. Pełny etat

Readdle is a pioneering force in the personal productivity space on Apple devices, having shaped the landscape since 2007. Our mission is to empower individuals and teams with innovative technology, enhancing their efficiency and creativity. We are dedicated to crafting exceptional mobile and desktop experiences for those who aspire to achieve more.

About the role:

We are looking for an SEO Manager to lead and execute strategies that boost our organic search visibility, drive traffic, and increase conversions across our platforms. You will be required to collaborate cross-functionally with content creators, web developers, and marketing teams to ensure our digital assets are optimized for search engines and user experience.

What will you do:

  • Own and manage SEO across our three main sites (pdfexpert.com, sparkmailapp.com, readdle.com), driving growth in traffic, downloads, and subscriptions.
  • Conduct site audits, identify technical issues impacting search performance, and collaborate with web development teams to implement solutions.
  • Develop and execute comprehensive SEO strategies to achieve business objectives, including keyword research, content optimization, technical SEO, and link-building campaigns.
  • Research and uncover high-potential keywords to boost our organic visibility and refine strategies based on performance.
  • Develop and execute link-building strategies to increase domain authority and improve search rankings. Identify opportunities for partnerships, guest blogging, and outreach campaigns to acquire high-quality backlinks.
  • Monitor and analyze SEO performance metrics using tools such as Google Analytics, Google Search Console, and third-party SEO software. Prepare regular reports to track progress, identify trends, and make data-driven recommendations for optimization. Escalate issues and opportunities early.
  • Work with the web, content, acquisition and Product Marketing managers to maximize traffic and improve downloads and subscriptions from the traffic.

About you:

  • A Bachelor's degree in Marketing, Business, Computer Science, or a related field
  • 5+ years of experience in a senior SEO role, with proven success driving growth for high-traffic websites.
  • Deep understanding of search engine algorithms, ranking factors, and SEO best practices (technical, on-page, and link-building).
  • Proficiency in tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and similar platforms.
  • Strong analytical skills with the ability to turn data into actionable strategies.
  • Excellent communication and leadership skills, with experience collaborating across teams.

Will be a plus:

  • Advanced certifications in SEO/SEM

What you will get at Readdle:

  • Customer-centric culture. We put our customers first. It means that every employee can benefit from interacting with our customers directly. It enables us to create and deliver the best solutions for millions of our users.
  • Professional growth. We are professionals at everything we do. It means we own our decisions, our work, and our results. We provide quality feedback to others and welcome feedback as an opportunity to learn and improve.
  • A team of amazing people. The greatest power we have is the team. It means we care about each other, ensure transparency, and invest in everyone's success.
  • Impact on our products. We aim to create valuable products. It means that we improve ourselves constantly by overcoming constraints, simplifying our processes, and improving our capacity.
  • Innovative culture. We try to be innovative and creative in everything we do. It means that we expect, appreciate and value new ideas.
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