Marketing Campaign Lead

3 tygodni temu

Lublin, Lubelskie, Polska Capgemini Pełny etat

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We are a global leader in partnering with companies to transform and manage their business by harnessing the power of technology.

At Capgemini Invent, we believe difference drives change. As inventive transformation consultants, we blend our strategic, creative and scientific capabilities, collaborating closely with clients to deliver cutting-edge solutions. Join us to drive transformation tailored to our client's challenges of today and tomorrow. Informed and validated by science and data. Superpowered by creativity and design. All underpinned by technology created with purpose.

YOUR TASKS
  • Collaborating with business leaders to develop, launch, and measure content marketing strategies and plans aligned with strategic KPIs such as brand visibility, media coverage, analyst perceptions, and pipeline impact.
  • Leading the development of key content pieces and campaigns, ensuring relevance, quality, and customer-centricity throughout the process.
  • Activating the Capgemini Invent brand through external and internal communications initiatives and assets, including global web content, reports, blog articles, newsletters, press articles, analyst reports, video, podcasts, social, and events.
  • Managing a network of internal and external suppliers, providing feedback and guidance to content creators as needed.
  • Analyzing campaign effectiveness through data analysis and making recommendations for continuous improvement.
  • Analyzing and collaborating with respective marketers to develop thought leadership and marketing content for collateral to enhance campaign effectiveness.
  • Coaching and managing other more junior marketers to deliver Invent Marketing assets and campaigns.
YOUR PROFILE
  • Mid to Senior level marketing experience with a focus on campaign and budget management; B2B IT/Consulting or Services marketing experience preferred.
  • Proficiency across digital channels, with the ability to adapt and optimize content for different platforms.
  • Strong project management skills, with the ability to lead cross-functional teams and meet tight deadlines.
  • Excellent written and verbal communication skills, with a keen eye for detail and accuracy.
  • Proven ability to build and maintain relationships internally and externally.
  • Highly collaborative, proactive, and innovative approach to work.
  • Fluent in spoken and written English.
WHAT YOU'LL LOVE ABOUT WORKING HERE?
  • Practical benefits: private medical care with Medicover with additional packages (e.g., dental, senior care, oncology) available on preferential terms, life insurance and 40+ options on our NAIS benefit platform, including Netflix, Spotify or Multisport.
  • Enjoy hybrid working model that fits your life - after completing onboarding, connect work from a modern office with ergonomic work from home thanks to HO package (including laptop, monitor, and chair). Ask your recruiter about the details.
  • Early support thanks to Buddy Programs: learn in the flow of work alongside our experts who collaborate on top-tier solutions for global enterprises, including 145 Fortune 500 companies.
  • Access to over 70 training tracks with certification opportunities (e.g., GenAI, Excel, Business Analysis, Project Management) on our NEXT platform. Dive into a world of knowledge with free access to Education First languages platform, Pluralsight, TED Talks, Coursera and Udemy Business materials and trainings.
GET TO KNOW US

Capgemini is committed to diversity and inclusion, ensuring fairness in all employment practices. We evaluate individuals based on qualifications and performance, not personal characteristics, striving to create a workplace where everyone can succeed and feel valued.

Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided every day by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 360,000 team members globally in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast-evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms.

Apply now

Ref. code 161311-en_GB

Posted on 05 Feb 2025

Experience level Experienced Professionals

Contract type Fixed Term Contract

Business unit INVENT

Professional communities Creative & Design

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