paid social specialist for mobile travel data

Описание:

Saily provides fast, secure mobile data plans for travelers in more than 200 countries, without roaming charges or physical SIM cards. Its eSIM is recognized as Lonely Planet’s #1 eSIM and is powered by NordVPN.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи:

• Own Paid Social performance and growth for Saily across global markets, primarily on Meta, TikTok, and X Translate business goals into user acquisition strategies that drive app installs, first purchases, and revenue at efficient CAC and ROAS
• Manage, optimize, and scale campaigns with seven-figure monthly budgets, allocating spend to maximize growth
• Build and run an ongoing experimentation roadmap across audiences, creatives, messaging, bidding strategies, campaign structures, app store experiences, and landing pages
• Partner with Creative, Analytics, BI, Product, and CRM teams to improve creative performance and conversion rates and grow user lifetime value
• Monitor campaign performance and broader business context, including seasonality, travel trends, and market dynamics, and identify opportunities, risks, and growth levers
• Analyze performance and business data to uncover growth opportunities, forecast outcomes, and shape strategic decisions
• Use AI to optimize and automate Paid Social processes, including creative production and testing, reporting, analysis, and campaign management, and help set team standards for AI use
• Challenge the status quo, evaluate and relaunch channels such as Snapchat and AppLovin, test new acquisition approaches, and define how Paid Social supports wider Growth Team goals
• Keep up with platform changes, privacy and measurement updates, and industry trends

Требования:

• At least 3 years of experience in performance, growth, or user acquisition marketing
• Strong hands-on expertise in Meta and TikTok Ads
• Experience managing high six- or seven-figure monthly budgets in a B2C environment
• Proven ability to scale paid social profitably through data-driven strategy, creative testing, and budget management
• Strong analytical mindset and experience with experimentation, incrementality, and full-funnel optimization from impression to purchase
• Understanding of mobile app measurement, including MMPs such as AppsFlyer and Adjust, SKAN, and conversion APIs
• Hands-on experience using AI tools to optimize marketing workflows and curiosity about automating and improving work
• Commercial mindset focused on business outcomes, ROAS, LTV, and growth opportunities
• Strong ownership, communication, and collaboration skills, with the ability to work effectively across stakeholders
• Fluent in English and able to drive results independently

Будет плюсом: X Ads experience, Snapchat Ads, AppLovin or other mobile and programmatic UA channels, global campaigns across diverse markets, experience with mobile apps, travel, consumer subscription, or e-commerce products

Условия:

• Extra vacation days, sick days, and time off when needed
• Private health insurance fully covered in Lithuania and Poland
• Free Calm, Headspace, and Mindletic subscriptions, plus resilience and mindfulness training
• In-house gyms, sport cards, online workouts, and personal guidance
• Company-wide workation trip abroad
• Birthday, wedding, and new family member gifts
• Children's summer camps and schedule flexibility for parents
• Team-building activities and company events
• Access to the Vilnius HQ’s coffee bar, open gyms, kids' room, music room, and massage chairs