Marketing Director CEE

Job Title: Marketing Director CEE (F/M/NB)

Location: PL

The impact you’ll make:

• Own the regional marketing strategy across 19 markets, balancing different levels of market maturity, consumer behaviour and commercial opportunity.
• Act as the Marketing Director for Poland alongside the regional responsibility, ensuring strong connection between regional strategy and local business performance.
• Lead an 18-month rolling forecast, connecting category ambitions, market dynamics and commercial priorities to deliver profitable growth.
• Drive portfolio and category strategy, including product positioning, assortment, pricing and activation choices, with full financial accountability.
• Own and optimise marketing investment and effectiveness, measuring ROI and ensuring marketing resources are allocated to the activities and channels generating the greatest business impact.
• Develop and execute 360° integrated marketing strategies, connecting brand building, performance marketing, media, e-commerce, shopper marketing and retail media from awareness through to conversion.
• Bring strong e-commerce and retail media expertise, understanding their role as critical sales and consumer engagement channels and ensuring they are fully integrated into the commercial and marketing strategy.
• Translate global strategies into locally relevant plans, using consumer insights, market intelligence and data analytics to identify growth opportunities and build competitive advantage.
• Work closely with Sales to represent the business with distributors, retailers and other key customers, jointly developing and executing commercial and customer plans.
• Lead and optimise significant marketing budgets, ensuring disciplined investment decisions and clear linkage between spend and business outcomes.
• Stay close to the business and execution — combining strategic leadership with a hands‑on approach when required, particularly in the Polish market.
• Lead, coach and develop senior Marketing Managers and leaders across multiple countries, often remotely, creating clarity, accountability and high performance across a diverse organisation.
• Build capability and engagement in a flat organisational structure, developing people through coaching, influence and broader opportunities.
• Build and maintain an effective operating model between Marketing, Sales, E-Commerce, Finance, Supply Chain and other internal teams, as well as external agencies.
• Navigate ambiguity, change and evolving business priorities, while building the organisation’s capabilities and maintaining momentum.
• Partner with local and global executive stakeholders, ensuring alignment, transparency and visibility on business performance and priorities

The skills and knowledge you’ll bring:

• 15+ years of relevant marketing and commercial experience, ideally gained in global FMCG, consumer goods and/or consumer electronics environments.
• Significant multi-country leadership experience, ideally across complex, diverse markets and organisations, with a proven ability to adapt strategy to different levels of market maturity.
• Proven experience operating at Marketing Director / senior regional marketing leadership level, with accountability extending beyond marketing into broader commercial business performance.
• Strong track record of P&L ownership, category and portfolio strategy, pricing, forecasting and commercial decision‑making.
• Demonstrated ability to measure marketing effectiveness and ROI, optimise investment and link marketing activity directly to business outcomes.
• Strong understanding of e‑commerce, retail media and digitally led consumer journeys, with the ability to integrate these channels into broader commercial and marketing strategies.
• Experience working closely with Sales, distributors, retailers and key customers, ideally in a market‑facing commercial environment.
• Proven ability to operate with a hands‑on, operational mindset — comfortable moving between strategic direction and execution and getting into the detail when the business requires it.
• Significant experience leading senior teams and leaders across multiple countries, including remote and matrix environments.
• Strong leadership presence and the ability to lead through influence, expertise and credibility, particularly within flat organisational structures.
• Demonstrated ability to develop people and build organisational capability, particularly in environments undergoing change or transformation.
• Comfortable operating in ambiguity, complexity and continuous change, with a pragmatic, solution‑oriented and high‑ownership mindset.
• Excellent stakeholder ma