Programmatic Marketing Specialist

3 tygodni temu

Warszawa, Mazovia, Polska FlixBus Pełny etat

We are looking for a motivated and driven Programmatic Marketing Specialist to join our team.

As a member of the media team, the Programmatic Marketing Specialist will be responsible for planning, executing and optimizing programmatic campaigns that drive brand awareness and conversions across all Flix markets. This includes our established European and US markets, as well as our growing markets such as Brazil, Chile, and India, spanning all of our brands (FlixTrain, FlixBus, Greyhound and Kamil Koc). Not only will you be a part of a dynamic team, but you will also play a significant role in the growth and success of Flix all over the world.

Your Tasks – Paint the world green
  • Develop comprehensive programmatic marketing/paid media strategies for multiple countries, brands, and across multiple channels (Connected TV, online video, display, native, etc.).
  • Manage the planning and execution of programmatic marketing campaigns to achieve business objectives. This involves negotiating with publishers, setting up technical campaign parameters, devising bidding strategies, continuously analyzing and optimizing performance, conducting tests, generating reports, and tracking budgets.
  • Coordinate campaigns and activities with other marketing functions to ensure cohesive and effective campaign execution.
  • Utilize advanced targeting options and audience segmentation strategies to reach and engage specific demographics, interests, and behaviours.
  • Actively participate in creative development and testing.
  • Collaborate closely with country leads to identify potential opportunities and explore innovative ideas.
  • Stay ahead of industry trends, new programmatic advertising vendors, platforms, formats, features, emerging technologies and best practices, and apply this knowledge to maximize campaign performance.
  • Prepare and present regular reports on campaign performance, key metrics, and insights to key stakeholders, including senior management.
Your Profile – Ready to hop on board
  • You have a strong understanding of programmatic advertising technologies, platforms, and industry tools (e.g. DSPs, DMPs, ad exchanges, ad servers etc.).
  • You have experience in planning, executing, and optimizing campaigns using media buying products such as DV360, TTD, or other DSPs.
  • You are familiar with digital marketing metrics, have strong analytical skills, and are confident in making data-driven recommendations.
  • You have experience with creative testing, audience segmentation, bidding strategies, and using different campaign formats.
  • You are collaborative and capable of working within a cross-functional setup with team members dispersed around the globe.
  • You are a strong team player and you have excellent written and verbal communication skills to convey complex ideas in a clear and concise manner.
  • You have a proactive mindset, take initiative in bringing forward ideas and proposals, and thrive in an environment with ample freedom.
Our Perks – More than just a job
  • You have an impact. With innovation and smart technology, we are creating the easiest way to travel. We want your ideas and give you autonomy to make them a reality.
  • Flix is flexible. Organize your own schedule with trust-based hours and up to 60 days of working from (m)anywhere. We are an office-first company, and we encourage all employees to come regularly to their local office.
  • Travelling is our passion. Discover the world with your free Flix rides and bring along your friends and family for half price.
  • Teamwork makes the dream work. Our FlixTeam has people from over 80 different nations. We work in a multicultural environment where we can challenge and support each other.
  • We're not only green in color. We're building for the long term, and that means protecting our planet. We constantly test new green technologies and compensate for the CO2 after all our business travel since 2018.
  • Your well-being is important to us. To treat your mind and body we will give you a competitive paid time off package, mental health support including 1:1 consultations with a psychologist, and a neat discount on UrbanSportsClub memberships.

Want to rewrite the history of mobility with us? Then join our ride and apply now. We're excited to hear from you We recognize that everyone carries a unique set of valuable skills and experiences. If you think you could have an impact even though you don't meet 100% of the requirements, we still encourage you to apply.

About Flix

We are a global mobility provider with headquarters in Europe and the United States. Since 2013, we have changed the way millions of people have traveled, offering new alternatives for convenient, affordable and eco-friendly travel. Thanks to a unique business model and innovative technology, we have quickly established one of the largest long-distance mobility networks in the world – and our journey has just begun.

Flix is proud to be an Equal Opportunity Employer. We celebrate diversity and do not discriminate on the basis of race, color, religion, gender (including pregnancy and gender identity), national, social or ethnic origin, political affiliation, sexual orientation, marital status, disability, age, veteran status, or other legally protected characteristics. All employment decisions are based on business needs, job requirements, competence and merit.

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