Digital Marketing Manager Oncology

3 tygodni temu

Warszawa, Mazovia, Polska GlaxoSmithKline Pełny etat
Site Name: Warsaw
Posted Date: Jan 30 2025
Digital Marketing Manager

The Digital Marketing Manager will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns in Oncology across the portfolio and in all digital channels.

The Digital Marketing Manager needs to have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams, and vendors to launch campaigns on time and on budget.

The responsibilities include some of the following:
  1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  2. Design, build, and maintain our social media presence.
  3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  4. Identify trends and insights, and optimize spend and performance based on the insights.
  5. Brainstorm new and creative growth strategies.
  6. Plan, execute, and measure experiments and conversion tests.
  7. Collaborate with internal teams to create landing pages and optimize user experience.
  8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  9. Instrument conversion points and optimize user funnels.
  10. Collaborate with agencies and other vendor partners.
  11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

  1. Bachelor's degree or last year of studies.
  2. Proven working experience in digital marketing.
  3. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  4. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  5. Experience in optimizing landing pages and user funnels.
  6. Experience with A/B and multivariate experiments.
  7. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  8. Working knowledge of ad serving tools (e.g., DART, Atlas).
  9. Experience in setting up and optimizing Google AdWords campaigns.
  10. Working knowledge of HTML, CSS, and JavaScript development and constraints.
  11. Strong analytical skills and data-driven thinking.
  12. Up-to-date with the latest trends and best practices in online marketing and measurement.
Why GSK?

As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

  1. Is passionate about technology and excited about the impact of emerging/disruptive technologies.
  2. Wants to unleash their inner self-starter and work in an environment that fosters entrepreneurial minds.
  3. Believes in a culture of transparency and trust.
  4. Is open to learning new ideas outside their scope or knowledge skillset.
  5. Is committed to delivering high-quality results, overcoming challenges, focusing on what matters, and execution.
Inclusion & Diversity at GSK:

As an employer committed to Diversity and Inclusion, we encourage you to reach out if you need any adjustments during the recruitment process. Please contact our Recruitment Team at pl.recruitment-adjustments@gsk.com to discuss your needs.

Important notice to Employment businesses/ Agencies:

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK.

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