Regional Grower

Regional Grower & Field Sales Lead - South Poland Territory (internally referred to as the Customer Facing Squad Lead South) leads and develops a high-performing, grower-centric customer-facing organization, integrating Field Sales and Field Marketing, across a defined geographic region. Translates the commercial strategy into disciplined field execution, driving a robust pull model that converts grower engagement into measurable sell-out outcomes: volume, value, and market share. Owns full commercial execution accountability across the geography deploying demand-generation plans, managing key grower relationships, governing channel/GTM partners as pull enablers, and building the field capability and culture needed to deliver sustainable and profitable growth. Acts as the senior integrator between field teams and cross-functional partners, ensuring execution discipline and a seamless grower experience.

YOUR TASKS AND RESPONSIBILITIES

• Translates the grower-centric go-to-market strategy integrating seeds, crop protection, and digital solutions into a unified pull model. Orchestrates the full demand-generation agenda across the value chain, aligning channel priorities, product adoption levers, and market investments to deliver sustainable revenue growth.
• Builds and maintains high-value grower relationships across the field organization executing targeted acquisition and retention plans, leading key commercial engagements directly, and raising the quality of field-level interactions from transactional to partnership-based.
• Deploys resources based on field data and grower insights, adjusting focus and investment in-season to maximize sell-out return. Optimizes funding based on grower-outcome metrics to maximize return on demand generation.
• Owns sell-out outcomes across the assigned geography: volume, value, and market share at grower level. Governs field performance through KPIs, structured review cadences, and commercial best practices that hold the organization accountable for results, not just activities.
• Manages the day-to-day commercial interface with distribution partners, ensuring distributor/GTM engagement, incentive structures, and joint business plans drive pull from growers rather than inflate sell-in volumes.
• Connects field teams with Customer Facing Squads, Value Proposition, and enabling functions - removing execution barriers, aligning field priorities with broader commercial plans, and ensuring the grower experience is seamless across touchpoints.
• Leads Field Sales and Field Marketing as one integrated execution organization, building commercial discipline, coaching capability, and a culture where accountability for customer outcomes drives daily behavior.

WHO YOU ARE

• University degree in Agriculture, Agronomy, or Business. A postgraduate qualification in Business, Marketing, or a related field is an advantage but not a requirement.
• Fluency in Polish and English, both written and verbal.
• Minimum 7-10 years of commercial experience in agricultural sales and/or field marketing, with a proven track record of delivering sell-out results across a defined geography.
• Solid understanding of the local agricultural market - crop cycles, grower behavior, competitive dynamics, and distribution landscape.
• Demonstrated experience managing and coaching field sales teams, with a hands-on leadership style that drives accountability and commercial discipline.
• Proven ability to manage distributor and channel partner relationships with a clear focus on generating grower-level pull, not just sell-in volume.
• Experience in grower account management - building long-term commercial relationships with high-value farming operations.
• Strong commercial execution instinct - ability to translate plans into field actions, track performance against KPIs, and make fast tactical adjustments in-season.
• Grower-centric mindset with genuine ability to understand farmer needs and connect them to the right product and solution mix across seeds, crop protection, and digital tools.
• Analytical capability sufficient to read field data, grower insights, and competitive signals - and use them to redirect resources and priorities quickly.
• Solid understanding of pull-model mechanics and demand-generation levers across the agricultural value chain.
• Proven coaching capability - develops people through structured feedback, clear expectations, and consistent follow-through.
• High accountability orientation - holds the team to results without micromanaging the activity.
• Emotionally intelligent, with the ability to build trust quickly across diverse field teams and external partners.
• Effective communicator across levels - credible with growers, distributors, and internal cross-functional partners alike.
• Digital proficiency as an end us