PR&Marketing Specialist

3 tygodni temu

Kraków, Lesser Poland Software Mind Pełny etat

Company Description

Software Mind develops solutions that make an impact for companies around the globe. Operating throughout Europe, the US and LATAM, our diverse team brings together a variety of skills, experiences and perspectives. Tech giants & unicorns, transformative projects, emerging technologies and limitless opportunities – these are a few words that describe an average day for us. Building cross-functional engineering teams that take ownership and crave more means we're always on the lookout for talented people who bring passion and creativity to every project. Our culture is driven by trust – it embraces openness, acts with respect, shows grit & guts and combines employment with enjoyment.

Job Description

We're looking for a PR&Marketing Specialist to join our marketing team and support our PR and marketing initiatives. You'll thrive in this role if you're engaged, self-motivated and have a proactive attitude towards challenges that our fast-paced environment may bring. If you're also well organized and have a creative approach to problem-solving, this opportunity is for you

Expectations - The Experience You Need
  • Develop and execute PR plans to enhance brand awareness and reputation.
  • Build and maintain strong relationships with clients, media organizations, and industry partners.
  • Create high-quality content in English for PR and marketing materials, with occasional content in Polish (native-level Polish required).
  • Collaborate with creative teams, international colleagues, and vendors.
  • Conduct market research and monitor trends to refine PR and marketing plans.
  • Contribute to brand marketing initiatives across various channels, while ensuring brand consistency.
  • Support social media efforts, primarily focusing on PR-related aspects.
  • Leverage existing and future partnerships to create co-branded marketing initiatives and collaborative content that amplifies brand visibility and strengthens brand credibility.
Qualifications
  • Master's degree in marketing, PR, or a related field.
  • 3+ years of experience in PR/Marketing, ideally in the tech industry.
  • Solid expertise of PR strategies and media relations.
  • Strong knowledge of content marketing and social media platforms.
  • Excellent written and verbal communication skills in English (minimum C1 level).
  • Native-level proficiency in Polish for occasional content creation.
  • Experience working with international teams and vendors.
  • Ability to manage multiple projects in a fast-paced environment.
Additional Skills - The Edge You Have
  • Experience collaborating with a PR/Marketing agency for global market outreach.
  • Ability to craft compelling press releases and pitch stories effectively.
  • Experience in leveraging partnerships for co-marketing opportunities, joint campaigns, or content collaborations.
Additional Information
  • Position at: Software Mind Poland
  • Flexible employment and remote work
  • International projects with leading global clients
  • International business trips
  • Non-corporate atmosphere
  • Language classes
  • Internal & external training
  • Private healthcare and insurance
  • Multisport card
  • Well-being initiatives
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

IT Services and IT Consulting

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