Research, Outreach

Research, Outreach & Business Administration

A Leadership Strategist, Executive Peer Advisory Facilitator, Keynote Speaker, Author, and Founder and CEO. Drawing on 22 years of federal service and senior leadership experience, she helps business owners and professionals strengthen leadership, make better decisions, and build successful organizations.

Carla is developing a private, six-month mastermind for accomplished women business owners and also provides leadership coaching, business coaching, and speaking engagements. Her speaking work includes leadership events and Christian women's organizations, with an emphasis on personal leadership and biblical perspectives on leadership.

She is looking for a dependable Virtual Assistant to handle research, outreach, and recurring administrative tasks so she can focus on client work, speaking, and business development.

Role overview

The VA will provide hands‑on operational support across research, speaking opportunity identification, LinkedIn outreach, business administration, and selected digital platforms.

The initial focus will be on identifying relevant speaking opportunities, researching prospective organizations and events, and preparing applications using the information and guidelines provided by Carla.

As the working relationship develops, the role may expand to include GoHighLevel administration, website maintenance, digital product support, and mastermind coordination.

The ideal candidate is resourceful, organized, comfortable using AI research tools, and able to work independently with minimal supervision while maintaining clear communication with the client.

Key responsibilities

A. Speaker opportunity research — immediate priority

• Research and identify relevant keynote, conference, and public‑speaking opportunities aligned with Carla's expertise in leadership, business, personal development, and executive leadership.
• Identify speaking opportunities with Christian women's organizations, churches, women's leadership groups, and Christian events that align with Carla's biblical approach to personal leadership.
• Research event organizers, host organizations, event dates, locations, themes, submission deadlines, speaker requirements, and application processes.
• Evaluate opportunities against the target audience, relevance to Carla's expertise, and potential business value.
• Use AI tools to accelerate research, assess relevance, summarize opportunities, and organize findings based on the criteria Carla provides.
• Complete speaker applications and submissions using Carla's existing biography, speaking topics, credentials, and other approved materials.
• Maintain an organized tracker of potential opportunities, application requirements, deadlines, submission status, and follow‑up actions.
• Provide regular updates on research progress and flag high‑priority opportunities or approaching deadlines.

Important: Carla will provide the parameters, background information, and application materials. The VA should be capable of conducting the research and completing the process without requiring Carla to manage each step.

B. LinkedIn research and lead generation

• Research potential clients, business owners, organizations, and professional contacts who may benefit from Carla's leadership consulting, coaching, or mastermind offerings.
• Identify relevant prospects and assess their alignment with Carla's target audience.
• Use Carla's LinkedIn account to send personalized direct messages to selected prospects, based on her instructions and approved messaging.
• Support prospect follow‑ups and maintain an organized record of outreach activity and responses.
• Help identify potential partnerships, referrals, and business development opportunities.
• Keep outreach professional, relationship‑focused, and consistent with Carla's brand and communication style.

Note: LinkedIn outreach is a supporting responsibility, while speaker opportunity research is the current top priority. Mass messaging and indiscriminate connection requests are not the primary objective.

C. GoHighLevel (GHL) administration

• Assist with creating and updating landing pages using content and instructions supplied by Carla.
• Format page content, upload relevant information, and ensure the layout and design are consistent with the client's requirements.
• Generate and provide the relevant landing page links and QR codes.
• Assist with setting up and maintaining membership areas within GoHighLevel when required.
• Help organize relevant content, contact information, and membership details.
• Perform basic checks on forms, links, and workflows to ensure they function as intended.
• Identify and report tech