Senior Brand Manager

Senior Brand Manager (Aesthetic Med. Device) (Remote) Job Description Job Alerts Link Senior Brand Manager (Aesthetic Med. Device) (Remote) Job Location: Bridgewater, USA | EastBrunswick, USA | Edison, USA | Woodbridge, USA Job Requisition ID: 15794

Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients. We are all in it together to make a difference. Be a part of a culture that doesn't just wait for change but actively creates it—where your skills and values drive our collective progress and impact.

The Senior Brand Manager, North America (U.S. & Canada), plays a pivotal role in shaping the strategy and performance of one of Solta Medical’s flagship brands—driving growth, engagement, and market leadership within the premium aesthetics category. This leader will translate insights into execution—balancing creativity with business discipline to deliver measurable growth and market impact. Balancing strategic vision with hands‑on leadership, this individual will develop and implement integrated marketing programs that strengthen brand equity, accelerate growth, and enhance customer engagement across channels. Success in this role requires passion, curiosity, collaboration, and commercial acumen—the ability to translate insight into impact while inspiring cross-functional teams to deliver measurable results. This role s erves as the business leader for the Thermage franchise in North America, accountable for revenue growth, market share expansion, customer adoption, utilization growth, and profitability. They are responsible for driving franchise performance through close partnership with Sales Leadership, identifying opportunities to accelerate system placements, consumable utilization, customer retention, and recurring revenue. Finally, they are expected to l ead quarterly business reviews, developing recommendations and corrective actions to achieve growth objectives.

Accountabilities

Brand Strategy & Leadership

• Establish , align, and execute the North America commercial strategy for Thermage , including positioning, messaging, and customer segmentation across consumer and professional audiences
• Develop and manage annual brand plans, programs and integrated campaigns that achieve growth and profitability objectives
• Translate brand strategy into actionable annual plans, KPIs, and measurement frameworks
• Monitor the competitive landscape and translate field, KOL, and market insights into differentiated brand and go‑to‑market strategies
• Serve as the key liaison between marketing, sales, and executive leadership to communicate performance and identify opportunities
• Develop and execute strategies to maximize installed‑base productivity, customer utilization, and treatment adoption
• Monitor system performance, utilization trends, and customer engagement metrics to identify opportunities for growth and retention
• Partner with Sales, Commercial Excellence, and Customer Success teams to improve customer lifetime value and expand recurring revenue streams

Product Strategy & Lifecycle Management

• Lead product lifecycle strategy from launch through maturity and end‑of‑life, balancing market needs, profitability, and portfolio fit
• Partner with Global Marketing , R&D , and Clinical to inform innovation , evidence‑generation priorities, and go‑to‑market readiness
• Represent the voice of the North American customer in global innovation planning, influencing future product roadmaps, indications, clinical evidence generation, and technology investments. Build business cases and commercialization recommendations for new products, services, and strategic growth initiatives

Marketing Execution & Innovation

• Lead the development and execution of innovative, insight‑driven integrated marketing programs across consumer and professional audiences —including direct‑to‑consumer advertising, digital and social, PR, events, and trade show initiatives)— elevate brand desirability and drive engagement . Manage agency partners and internal stakeholders to ensure creative excellence and consistent brand storytelling, while demonstrating hands‑on executional acumen to deliver with speed and efficiency
• Influence agency and partner outcomes through clear briefs, disciplined project management, and post‑launch evaluation.
• Create sales tools and marketing assets to support customer acquisition, retention, and loyalty
• Use analytics and customer insights to measure omnichannel campaign performance , optimize ROI within and across channels , and inform strategic decisions

Cross‑Functional Collaboration & Field Engagement

• Own end‑to‑end commercialization plans that translate insights into measurable revenue growth
• Co