EMEA Integrated Marketing Lead

The Integrated Marketing Lead will be responsible for translating Amazfit's brand, product and commercial priorities into clear, connected and effective marketing plans across EMEA.

This person will own the integrated marketing calendar and lead the planning and execution of regional campaigns and go-to-market strategies. They will manage and work closely with the Warsaw based MKT functions responsible for Creative, Social Media, PR & Communications, Retail Marketing and Marketing Operations, ensuring that all disciplines work together against shared priorities, timelines and objectives.

The role requires a strong people leader and integrated marketer with experience in the Sports industry, who can bring structure to a complex regional organisation, connect global and local teams, and ensure campaigns are delivered consistently across the full consumer journey.

Key responsibilities

Integrated marketing strategy and calendar

• Own and maintain the EMEA integrated marketing calendar, providing one clear view of product launches, commercial moments, partnerships, campaigns and market activations.
• Translate regional business priorities into an integrated marketing roadmap with clear objectives, audiences, messages, deliverables, budgets and timelines.
• Establish an effective planning rhythm across regional, local and global teams.
• Identify competing priorities, dependencies, resource gaps and delivery risks early.

Campaign planning and execution

• Lead the planning and delivery of integrated EMEA campaigns from initial brief through execution, optimisation and post-campaign review.
• Ensure campaigns connect brand building, consideration, conversion and retention rather than operating as isolated channel activities.
• Develop clear campaign briefs defining the consumer insight, audience, proposition, channel roles, deliverables, KPIs and measurement plan.
• Coordinate internal teams, markets, agencies and external partners to ensure campaigns are delivered on time, within budget and to a consistently high standard.
• Build campaign evaluation and learning into the planning process.
• Lead EMEA go-to-market planning for key product launches and commercial moments.
• Define clear product roles, target audiences, consumer propositions, market priorities and launch strategies.
• Connect brand storytelling, product education, reviews, retail, DTC, Amazon, paid media, CRM and PR into one coordinated consumer journey.
• Adapt global strategies to reflect EMEA consumer needs, commercial priorities and market differences.
• Partner closely with E-commerce, Sales and local-market teams to ensure marketing plans support distribution and revenue objectives.

Functional and people leadership

• Lead and develop the teams responsible for Creative, Social Media, PR & Communications, Retail Marketing and Marketing Operations.
• Set clear priorities, objectives and standards for each function while ensuring they operate as one connected marketing team.
• Create strong collaboration between functional leads and eliminate fragmented or duplicated activity.
• Coach team members, strengthen capabilities and build a culture of accountability, creativity and continuous improvement.
• Ensure internal and external resources are allocated against the initiatives with the greatest strategic and commercial impact.
• Manage agency relationships and ensure partners are effectively briefed, evaluated and held accountable.

Marketing operations and governance

• Establish clear processes for campaign planning, briefing, budgeting, approvals, asset management, execution and reporting.
• Clarify roles, responsibilities, timelines and decision-making across global, regional and local teams.
• Maintain visibility over budgets, deliverables, risks and campaign status.
• Develop scalable templates, toolkits and working practices that improve quality and efficiency across EMEA.

Cross-functional leadership

• Act as the central connection point between the Polish based integrated marketing functions team and the E-commerce, Sales and local-market teams.
• Build strong relationships with global teams and advocate for EMEA market and consumer requirements.
• Influence senior stakeholders and resolve competing priorities constructively.
• Provide clear strategic direction while allowing appropriate flexibility for local-market execution.

Experience and capabilities

• Experience in sports, fitness, smart wearables would be a strong plus.
• Significant experience in integrated, regional or brand marketing within a consumer-focused organisation.
• Proven experience leading multidisciplinary marketing teams