NEU-CEU MKT Manager

4 dni temu

Warszawa, Województwo mazowieckie, Polska Anker Innovations Pełny etat 90 000 zł - 150 000 zł Umowa

NEU-CEU MKT Manager

Warsaw Full-time Internet / Electronics / Games

Responsibilities

Job Summary:We are seeking a visionary Marketing Manager to lead our branding and retail marketing initiatives in Istanbul, Turkey. This role demands a strategic thinker with a proven track record in branding and retail marketing. Your mission will be to elevate brand awareness, drive retail sales, and cultivate customer loyalty through innovative and impactful marketing strategies.

  • Marketing Strategy and Execution:
    - Craft and execute integrated marketing plans aligned with business goals.
    - Lead multi-channel marketing campaigns across digital, social media, email, and traditional advertising.
    - Analyze campaign performance and provide actionable insights for continuous improvement.
  • Retail Support and Store Visibility:
    - Partner with sales teams to enhance in-store visibility and customer experience.
    - Develop and manage Point of Sale Materials (POSM) for consistent brand representation.
    - Conduct regular store visits to ensure optimal merchandising and promotional activities.
  • Co-Marketing with Key Retailers:
    - Forge and nurture strong relationships with key retail partners.
    - Plan and execute co-marketing campaigns that benefit both Anker and retail partners.
    - Coordinate joint promotions, events, and marketing activities to boost brand exposure and sales.
  • Brand Management:
    - Ensure brand consistency across all marketing channels and materials.
    - Develop and enforce brand guidelines for internal and external stakeholders.
  • Market Research and Analysis:
    - Conduct market research to identify trends, opportunities, and competitive landscape.
    - Utilize customer insights and feedback to refine marketing strategies and enhance engagement.
  • Budget Management:
    - Develop and manage the marketing budget efficiently.
    - Track and report on marketing spend and return on investment (ROI).

Qualifications

  • Qualifications:- Bachelor’s degree in Marketing, Business, or a related field.
  • Minimum 5 years of experience in marketing, with a focus on retail marketing and brand management.
  • Demonstrated success in developing and executing marketing campaigns.
  • Strong understanding of retail operations, store visibility, and POSM management.
  • Experience in co-marketing with key retailers and building strategic partnerships.
  • Excellent communication, negotiation, and interpersonal skills.
  • Proficiency in data analysis and deriving actionable insights.
  • Proficiency in marketing tools and software.
  • Fluency in English; fluency in Turkish or Chinese is preferred.