NEU-CEU MKT Manager
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NEU-CEU MKT Manager
Warsaw Full-time Internet / Electronics / Games
Responsibilities
Job Summary:We are seeking a visionary Marketing Manager to lead our branding and retail marketing initiatives in Istanbul, Turkey. This role demands a strategic thinker with a proven track record in branding and retail marketing. Your mission will be to elevate brand awareness, drive retail sales, and cultivate customer loyalty through innovative and impactful marketing strategies.
- Marketing Strategy and Execution:
- Craft and execute integrated marketing plans aligned with business goals.
- Lead multi-channel marketing campaigns across digital, social media, email, and traditional advertising.
- Analyze campaign performance and provide actionable insights for continuous improvement. - Retail Support and Store Visibility:
- Partner with sales teams to enhance in-store visibility and customer experience.
- Develop and manage Point of Sale Materials (POSM) for consistent brand representation.
- Conduct regular store visits to ensure optimal merchandising and promotional activities. - Co-Marketing with Key Retailers:
- Forge and nurture strong relationships with key retail partners.
- Plan and execute co-marketing campaigns that benefit both Anker and retail partners.
- Coordinate joint promotions, events, and marketing activities to boost brand exposure and sales. - Brand Management:
- Ensure brand consistency across all marketing channels and materials.
- Develop and enforce brand guidelines for internal and external stakeholders. - Market Research and Analysis:
- Conduct market research to identify trends, opportunities, and competitive landscape.
- Utilize customer insights and feedback to refine marketing strategies and enhance engagement. - Budget Management:
- Develop and manage the marketing budget efficiently.
- Track and report on marketing spend and return on investment (ROI).
Qualifications
- Qualifications:- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum 5 years of experience in marketing, with a focus on retail marketing and brand management.
- Demonstrated success in developing and executing marketing campaigns.
- Strong understanding of retail operations, store visibility, and POSM management.
- Experience in co-marketing with key retailers and building strategic partnerships.
- Excellent communication, negotiation, and interpersonal skills.
- Proficiency in data analysis and deriving actionable insights.
- Proficiency in marketing tools and software.
- Fluency in English; fluency in Turkish or Chinese is preferred.