Head of Medical Marketing

3 tygodni temu


Warszawa, Mazovia, Polska TN Poland Pełny etat
Opis Stanowiska

Poszukujemy doświadczonego lidera, który obejmie kluczową rolę w zarządzaniu marketingiem dla rynku medycznego, z naciskiem na strategię, rozwój produktów oraz współpracę z grupami docelowymi.

Zakres Obowiązków:
  1. Realizacja strategii marketingowej dla rynku medycznego, obejmującej ofertę i usługi dedykowane.
  2. Analiza potrzeb klientów oraz tworzenie rozwiązań odpowiadających ich oczekiwaniom.
  3. Przygotowywanie analiz strategicznych, badanie rynku i konkurencji, a także promocja produktów i usług.
  4. Tworzenie i realizacja kompleksowych kampanii marketingowych.
  5. Ścisła współpraca z innymi działami organizacji w celu efektywnej realizacji projektów.
  6. Dobór odpowiednich mediów i partnerów zewnętrznych w działaniach marketingowych oraz PR, w tym w projektach skierowanych do określonych grup odbiorców.
  7. Prowadzenie działań promocyjnych dla premier nowych produktów oraz wsparcie istniejącego portfolio.
  8. Budowanie i rozwój bazy podmiotów współpracujących oraz poszukiwanie nowych kanałów dystrybucji.
  9. Zarządzanie zespołem marketingowym: motywowanie, delegowanie zadań, wsparcie i nadzór nad realizacją projektów.
  10. Analiza skuteczności działań marketingowych oraz wdrażanie rozwiązań zwiększających ich efektywność.
  11. Przygotowanie strategii komunikacji dla segmentów B2B i B2C, wraz z zarządzaniem budżetem marketingowym.
  12. Koordynacja prac zespołu oraz współpraca z działami IT i e-commerce w celu rozwijania platformy zgodnie z potrzebami klientów.
Wymagania:
  1. Doświadczenie w tworzeniu kampanii marketingowych 360° dla branży medycznej, ze szczególnym naciskiem na działania PR, influencer marketing oraz wsparcie sprzedaży.
  2. Zdolności analityczne, kreatywność i samodzielność w działaniu.
  3. Umiejętność efektywnej komunikacji oraz pracy w zespole na różnych poziomach organizacji.
  4. Doświadczenie w projektowaniu kampanii skierowanych do specjalistów, zwłaszcza w środowisku medycznym, akademickim lub biznesowym.
  5. Umiejętność pracy pod presją czasu, zarządzania wieloma projektami jednocześnie oraz radzenia sobie z wielozadaniowością.
  6. Pracę w dynamicznym środowisku pracy.
  7. Możliwość pracy w modelu hybrydowym.
  8. System premiowy.

To stanowisko daje możliwość wpływania na rozwój strategicznych działań marketingowych w dynamicznym środowisku, wspierając rozwój produktów edukacyjnych i profesjonalnych dla branży medycznej.



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