Head of Medical Marketing
3 tygodni temu
Poszukujemy doświadczonego lidera, który obejmie kluczową rolę w zarządzaniu marketingiem dla rynku medycznego, z naciskiem na strategię, rozwój produktów oraz współpracę z grupami docelowymi.
Zakres Obowiązków:- Realizacja strategii marketingowej dla rynku medycznego, obejmującej ofertę i usługi dedykowane.
- Analiza potrzeb klientów oraz tworzenie rozwiązań odpowiadających ich oczekiwaniom.
- Przygotowywanie analiz strategicznych, badanie rynku i konkurencji, a także promocja produktów i usług.
- Tworzenie i realizacja kompleksowych kampanii marketingowych.
- Ścisła współpraca z innymi działami organizacji w celu efektywnej realizacji projektów.
- Dobór odpowiednich mediów i partnerów zewnętrznych w działaniach marketingowych oraz PR, w tym w projektach skierowanych do określonych grup odbiorców.
- Prowadzenie działań promocyjnych dla premier nowych produktów oraz wsparcie istniejącego portfolio.
- Budowanie i rozwój bazy podmiotów współpracujących oraz poszukiwanie nowych kanałów dystrybucji.
- Zarządzanie zespołem marketingowym: motywowanie, delegowanie zadań, wsparcie i nadzór nad realizacją projektów.
- Analiza skuteczności działań marketingowych oraz wdrażanie rozwiązań zwiększających ich efektywność.
- Przygotowanie strategii komunikacji dla segmentów B2B i B2C, wraz z zarządzaniem budżetem marketingowym.
- Koordynacja prac zespołu oraz współpraca z działami IT i e-commerce w celu rozwijania platformy zgodnie z potrzebami klientów.
- Doświadczenie w tworzeniu kampanii marketingowych 360° dla branży medycznej, ze szczególnym naciskiem na działania PR, influencer marketing oraz wsparcie sprzedaży.
- Zdolności analityczne, kreatywność i samodzielność w działaniu.
- Umiejętność efektywnej komunikacji oraz pracy w zespole na różnych poziomach organizacji.
- Doświadczenie w projektowaniu kampanii skierowanych do specjalistów, zwłaszcza w środowisku medycznym, akademickim lub biznesowym.
- Umiejętność pracy pod presją czasu, zarządzania wieloma projektami jednocześnie oraz radzenia sobie z wielozadaniowością.
- Pracę w dynamicznym środowisku pracy.
- Możliwość pracy w modelu hybrydowym.
- System premiowy.
To stanowisko daje możliwość wpływania na rozwój strategicznych działań marketingowych w dynamicznym środowisku, wspierając rozwój produktów edukacyjnych i profesjonalnych dla branży medycznej.
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