Lifecycle Marketing Manager

2 tygodni temu

Warszawa, Mazovia, Polska One Peak Partners LLP Pełny etat

You might have heard about us, but with a different name: Doctoralia. It all started 10 years ago, when we asked ourselves: is anyone in healthcare thinking about patients? We jumped in and we empowered patients by giving them access to leave and read reviews about their visit. We then provided doctors with the technology to manage bookings easily and save time, so they could devote themselves to what they always wanted: treating patients. And today is the day in which we ask you: will you join us in the next step of making the healthcare experience more human?

Docplanner at scale

We are leaders in 13 countries so far, and more than 90 million patients trust us every month. Almost 300.000 specialists believe in us and our product, and so do leading venture capital funds such as Point Nine Capital, Goldman Sachs Asset Management and One Peak Partners. And yet, employing over 2.700 people all over the globe, we managed to keep the startup-mindset we started with over 10 years ago.

Job Description

Position Overview

We are seeking a proactive and experienced Customer Marketing Specialist to join our marketing team. The ideal candidate will have a strong background in customer marketing within the SaaS industry, with a particular focus on upsell and cross-sell initiatives. This role will be crucial in developing and executing global marketing strategies to drive customer engagement and revenue growth.

Key Responsibilities:

Upsell and Cross-Sell Initiatives:

  1. Manage upselling and cross-selling projects within the existing customer base, with a focus on revenue growth.
  2. Oversee all aspects of owned projects end-to-end: defining, planning, and executing.
  3. Standardize processes across diverse markets, with a focus on building scalable solutions.

Segmented and Targeted Communication:

  1. Prepare and execute segmented communication plans to effectively reach diverse customer groups.
  2. Utilize data-driven insights to tailor messaging and offers to specific customer segments.
  3. Ensure consistency and personalization in all customer communications to enhance engagement and conversion rates.

Lead Generation and Inbound Marketing:

  1. Implement inbound marketing approaches to attract and convert leads into opportunities for upsell and cross-sell or drive e-commerce purchases.
  2. Develop targeted campaigns through email or through product touch points to nurture customer relationships, ensure product adoption and grow awareness of additional features and products.
  3. Monitor and optimize campaigns to ensure a steady pipeline of qualified leads or predictable e-commerce growth.

Growth Contribution:

  1. Contribute to the growth of high-potential projects by identifying and leveraging key opportunities.
  2. Support the development and execution of strategies to scale successful initiatives globally.
  3. Monitor and report on the performance of owned projects and marketing initiatives and improve performance through continuous analysis and optimizations.
  4. Work closely with local market teams to understand regional needs and tailor marketing strategies accordingly.
  5. Partner with the product marketing team to ensure that customer marketing initiatives align with product launches and updates.
  6. Collaborate with CS teams to achieve a common communication strategy with the customer base and the most optimal contact management to increase revenue.
  7. Cooperate with different marketing teams to create, develop and execute planned projects, ensuring synchronization of efforts and driving collective success.
Qualifications

Bachelor's degree in Marketing, Business, or a related field.

3-5 years of experience in customer marketing, preferably within the SaaS or healthcare industry.

Excellent written and verbal communication skills.

Proficiency in marketing automation tools and CRM systems (knowledge of HubSpot or SalesForce is an advantage).

Ability to work independently and as part of a global team.

Strong analytical skills and a data-driven mindset.

Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Background in B2B marketing, with experience in the Small and Medium Business (SMB) segment being a strong plus.

Additional Information

Process of getting to know each other (preliminary)

  • 30' Recruiter Screen with Ainhoa Hameeuw our Global Talent Partner
  • 60' min Business Case presentation to Martyna & Marta Wrzosek (CMO)
  • References & Offer

What will you get in return:

  • Competitive salary appropriate to your experience.
  • Share options plan after 6 months working with us.
  • Unlimited access to the Ifeel emotional well-being tool.
  • Free birthday to spend the day with your loved ones
  • Join our team and share the greatness Participate in our successful referral programme and get rewarded for bringing in exceptional talent like yours.
  • Last but most important: an amazing team that will welcome you and support you along the way.
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