Marketing specialist

4 tygodni temu

Warsaw, Polska Entalpia Europe sp. z o.o. Pełny etat

Are you a dynamic marketing specialist with a passion for driving business growth and crafting compelling marketing strategies? Do you thrive in a fast-paced environment where creativity and innovation are celebrated? If so, we want YOU to join our team
Your mission? To revolutionize the way we connect with consumers in the vibrant Polish market.
We are looking for someone who is not afraid to challenge, innovate, experiment, and more. We are always looking for ways to improve our products and ourselves. If this is you, we’d love to talk to you.

Your responsibilities:
You’ll plan, create & execute digital marketing campaigns across multiple channels, (blogs, case studies, articles, social media post, email marketing, SEO optimization, and web & content marketing) or other agreed activities to achieve specific business objectives, including brand awareness, customer acquisition, and lead generation.
You’ll create and execute marketing campaigns (offline and online) and programs that drive customer engagement, advocacy, and sales development.
You'll also manage social media content - organic and paid social campaigns and identify measurable outcomes
You’ll be taking care of online and social media channels, including: preparation of marketing and promotional materials, monitoring and analysis of the market in terms of trends and competition activities, organization of local and international promotional fairs, coordination, script of a corporate film, product session and others, analysis of the effectiveness of marketing activities in order to optimize them, as well as developing company communication materials
You’ll stay up-to-date with industry trends and digital marketing best practices to continuously improve campaign performance and drive innovation
You’ll manage and maintain company websites, ensuring it is up-to-date, user-friendly, and optimized for search engines
You’ll monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and make data-driven recommendations for improvement
You’’ll achieve business goals in cooperation with other teams within the organization and collaborate with external teams to ensure timely & effective project implementation. Achieving marketing goals and building a strong brand by increasing consumer awareness
You’ll establish and maintain marketing relationships with strategic partners and stakeholders. You'll identify and nurture strategic partnerships & alliances with other businesses and organizations in Poland that can enhance the company's marketing efforts
You'll ensure that all marketing activities are in compliance, adhere to legal and regulatory requirements (internal and external).

Skills & Experience:
We understand that there will be strengths and weaknesses, but we expect competency in the important areas of digital and traditional marketing. Candidates should be experienced in the general disciplines of marketing. Experience in creating and implementing multi-channel campaigns on the B2B market - knowledge of SEO, SEM and social media marketing and understanding the principles of content marketing.
Experience in running offline and online campaigns for B2B
In-depth knowledge of digital marketing strategies, tools, and techniques
Proficiency in using digital marketing platforms and tools, such as Google Analytics, Google Ads, Facebook Ad Manager, Google Search Console, Mailchimp, social media (Linkedin, YT, FB, IG management tools, writing posts, articles, newsletters & communications materials), content creation, led acquisition and conversion, email marketing software, knowledge and experience in social media campaigning, communication, and content creation, excellent writing skills. SEO principals understanding, ability to implement and adjust non-technical part of SEO
Experience in preparing photo/video materials is desirable
Fluent oral and written English (communication in multinational teams, writing skills in Polish and English - social media content creation, case studies and press releases)
Ability to plan and coordinate the organization of local and international fairs and events as well as the production of appropriate promotional materials dedicated to the event
Knowledge of Adobe suite with InDesign, Photoshop and Illustrator focus (at a level enabling the creation of simple graphic works or editing and locating master materials prepared by HQ)
A positive “can do” attitude.

We offer:
Stable employment based on a full-time employment contract
Benefits package including group insurance and private medical care with the possibility of extending it to family members, Christmas vouchers
Opportunity for professional development in an international environment.

The company reserves the right to contact only selected candidates.

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