Content Marketing Specialist

2 tygodni temu

Rzeźnicza Wrocław, Polska FOTC Pełny etat

About FOTC

FOTC, a Google Cloud Premier Partner, empowers businesses with cutting-edge technology solutions. With over a decade of experience and a team of certified experts, we've helped over 6,500 companies in 50+ countries. Our expertise spans public cloud, AI, data, technology consulting, cybersecurity, infrastructure, finops, IT services and smart workplaces, enabling seamless digital transformation and unlocking business potential. From global corporations to SOHO companies - in one of our offices in Wrocław, Warsaw (PL), Bucharest (RO), Budapest (HU) or remotely - we deliver tailored solutions that drive growth and innovation. 

We simply unlock possibilities. 

Our values

At FOTC, customers are the reason we exist, and our employees are our greatest competitive advantage. We believe that together we can create a work environment where everyone feels valued, and can grow and develop their skills. If you share our core values - responsibility, independence, commitment, teamwork, honesty and loyalty - you will find your place with us. And if you're a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you Because choosing a career with FOTC isn't just business, it's personal.

Currently, we are looking for a person to join us as a:

Content Marketing Specialist

Job summary:

FOTC's ambitious content & strategy team seeks a Content Marketing Specialist to develop impactful B2B content for both marketing and sales. This role demands a strong understanding of inbound marketing tactics, a proven ability to create visually engaging material, and experience in the technology sector.  

You will independently handle content projects from start to finish, ensuring high-quality output and identifying value-added opportunities. This position offers exposure to cutting-edge cloud technologies within a dynamic environment.

Your responsibilities will include:

  • Developing and executing end-to-end content projects for both marketing and sales initiatives. (landing pages, sales decks, blogs)
  • Creating compelling B2B content that resonates with a technical audience in the cloud computing space.
  • Creating content with organic visibility in mind, to increase traffic. (SEO-focused pages and externally published pieces)
  • Producing visually engaging content that aligns with brand guidelines and effectively communicates key messages. (we have good templates, you need to use them wisely & creatively)
  • Analyzing content performance and using data-driven insights to refine and improve future projects.
  • Collaborating with cross-functional teams (sales, IT) to ensure content consistency and alignment with overall business objectives.
  • Independently managing content creation workflows, including smart AI usage and advanced prompting techniques, to deliver added value to each project.

We expect:

  • A strong portfolio showcasing examples of high-quality B2B content written and designed by the candidate, ideally within the technology sector.
  • Demonstrated ability to create visually appealing and engaging content.
  • Proven experience managing content projects independently and delivering results with the smart use of AI chats.
  • Proficiency in using data to inform content decisions and measure impact.
  • Excellent written and verbal communication skills, C1 level of English.
  • A proactive and solution-oriented approach to each project - we need a true owner with energy and enthusiasm to take over things
  • An inherent curiosity and positive attitude, alongside the ability to identify key points through effective internal communication.

Nice to have:

  • Experience with SEO and keyword research, knowing top search ranking factors.
  • A flair for writing compelling and informative headings.
  • Knowledge of sales enablement content creation (we use Google Slides a lot).
  • Ability to craft prompts that effectively influence AI chat outputs.
  • Experience in securing and writing guest posts for external publications.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Minimum of 3 years of experience in B2B content creation, preferably within the technology sector.  
  • Proven ability to create high-quality, engaging content across various formats.
  • Strong understanding of content marketing principles and best practices.
  • Excellent written and verbal communication skills.  
  • Demonstrated ability to work independently and manage multiple projects simultaneously.
  • Proficiency in using content creation and editing tools.
  • Note: Please include links to examples of content you produced in your CV.

We offer:

  • permanent cooperation (based on B2B type of contract),
  • flexible working time within business hours 8am- 6pm CET,
  • occasional get-togethers in the offices in Wroclaw, Warsaw or Krakow
  • co-financing the costs of sport activities (Multisport Card) 
  • co-financing the costs of Luxmed
  • micro-loans

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