Content Creator

3 dni temu


Warszawa, Mazovia, Polska STOWARZYSZENIE POLSKI KOMITET NARODOWY UNICEF Pełny etat
Twój zakres obowiązków

- Tworzenie i kształtowanie treści zgodnych z globalnymi wytycznymi oraz strategią lokalną, według Tone of Voice we wszystkich kanałach komunikacji digital/retention

- Budowa contentu w kanałach własnych (own media), kampaniach, zbiórkach i mailingach – we współpracy z channel ownerami, zgodnie ze strategią digital fundraisingu

- Research i przygotowywanie treści oraz innych materiałów contentowych w postaci zdjęć i video na potrzeby bieżących akcji oraz sytuacji kryzysowych

- Dostarczanie contentu zgodnie z harmonogramami retention oraz kalendarzem kampanii – w porozumieniu z ownerami projektów

- Audyt UX-contentowy i optymalizacja treści na stronie unicef.pl

- Wykorzystanie narzędzi SEO do wspomagania tworzonego contentu

- Tworzenie treści online dla B2B – wsparcie w rozbudowie contentu Fundraisingu Biznesowego

- Współpraca z campaign managerami przy tworzeniu kreatywnych idei na kampanie (minimum 2 duże akcje rocznie)

- UX writing, storytelling

- Obsługa (w zakresie przygotowania contentu) działań akwizycyjnych, retencyjnych, świadomościowych i konwersyjnych.
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