Digital Marketing Analyst

2 tygodni temu


Warszawa, Mazovia, Polska Wydawnictwa Szkolne i Pedagogiczne S.A. Pełny etat
Miejsce pracy: Warszawa

Poszukujemy Digital Marketing Analyst, który wspomoże nasz Zespół w rozwoju analityki cyfrowej, zarządzaniu danymi oraz optymalizacji działań marketingowych i e-commerce. Będziesz odpowiedzialny/a za konfigurację tagów trackingowych, monitorowanie wyników kampanii oraz analizowanie ścieżek użytkowników na stronach i aplikacjach. Twoje działania pozwolą na lepsze zrozumienie zachowań klientów i wdrażanie optymalizacji.

Zakres obowiązków:

- Odpowiedzialność za konfigurację tagów trackingowych (Google Tag Manager) oraz za poprawność zbierania danych w narzędziach Google (Google Analytics 4)

- Tworzenie, wdrażanie i monitorowanie raportów oraz dashboardów prezentujących wyniki kampanii, analizowanie źródeł ruchu, ścieżek przepływu użytkowników oraz lejków

- Weryfikacja i tworzenie specyfikacji dla dataLayer, integracja danych pochodzących z różnych źródeł (w tym offline)

- Współpraca z zespołami e-commerce, marketingu oraz deweloperami w zakresie analizy wyników, optymalizacji działań i wdrażania rekomendacji

- Udział w procesie tworzenia i wdrażania rekomendacji mediowych

- Współpraca z zewnętrznymi dostawcami technologii, agencjami i partnerami w zakresie implementacji i integracji narzędzi analitycznych

- Dbanie o rozwój i utrzymanie analityki internetowej, identyfikowanie i naprawa błędów związanych z trackingiem

- Tworzenie raportów oraz analiz w zależności od bieżących potrzeb

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