Director of New Business

About the Company

Hustler Marketing is a global digital growth agency helping eCommerce brands scale through data-driven retention, performance, and creative marketing. Founded in 2018, Hustler Marketing manages over $250K in monthly recurring revenue and serves clients in 30+ countries. With 50+ team members across 20+ countries, the agency delivers full-service solutions including email and lifecycle marketing, UGC and creative production, SEO, and data analytics.

The company continues to grow through strong client partnerships, expansion into new industries, and strategic acquisitions, including one completed in 2025 as part of its broader vision of becoming a diversified digital growth group.

About the Role

The Director of New Business & Revenue is responsible for building, leading, and optimizing the company’s commercial growth engine. This senior leadership role oversees all new-client acquisition, sales processes, pricing optimization, CRM discipline, forecasting, and pipeline management.

You will report directly to the CEO and will have full authority to shape the sales organization, including hiring and training new team members. This is a fully remote role but may require occasional calls in US working hours.

Mission Statement

To build a scalable, predictable, high-performance new-business engine that drives consistent revenue growth, elevates deal quality, and strengthens Hustler Marketing’s position in the digital marketing industry. This role ensures that our acquisition strategy, systems, and processes support long-term growth aligned with the company’s objectives.

Primary Responsibilities

New Business & Revenue Growth

- Own the complete acquisition cycle for all new clients across services.
- Maintain and optimize inbound, referral, and partner-based lead funnels to ensure a consistent flow of qualified leads.
- Execute a structured, high-conversion closing process including qualification, proposal development, negotiation, and contract execution.
- Re-design pricing and packaging to increase average deal size, margin quality, and overall revenue output.
- Track, manage, and report on pipeline health, win/loss rates, and revenue forecasting.

Systems, Processes & Reporting

- Build and maintain CRM automation, dashboards, and forecasting models.
Enforce CRM data accuracy and lead tagging to ensure complete visibility into acquisition performance.
- Provide weekly reporting and KPI updates directly to the CEO.
- Maintain strict time tracking according to internal standards (minimum 126 tracked hours monthly).

Team Leadership

- Hire and manage initial revenue team members (SDR + Sales/CRM Coordinator) within the first 3 months with CEO approval.
- Train, mentor, and lead the sales function to hit ambitious performance targets.
- Establish a culture of accountability, transparency, and speed.

Cross-Functional Collaboration

- Work with the CFO on pricing strategy, financial modeling, and forecasting.
- Collaborate with the Head of Service to ensure a smooth and structured onboarding for new clients.
- Partner with Marketing on inbound funnel growth, content-driven acquisition, and SEO-led demand generation.
- Align with the CEO on strategic partnerships and high-value opportunities.

Position Specs

- Full-time commitment while meeting general availability for office hours.
- A minimum of 126 tracked hours per month consistently.
- Fixed-rate monthly salary paid in USD.
- Contractor status after signing the NDA.
- Exclusivity agreement (restricting outside work of a similar nature).
30-day notice period after the first month.

Regular performance reviews every 9-12 months, with the first review at 3–6 months.

Requirements

Profile

The ideal candidate is a senior commercial leader with extensive experience in B2B or agency sales, capable of building a predictable revenue engine from the ground up. You are analytical, strategic, process-driven, and comfortable owning ambitious revenue targets.

You thrive in fast-paced, high-growth environments and possess exceptional communication, leadership, and closing skills. You understand digital marketing deeply and can translate complex service offerings into high-value client solutions. You are proactive, data-driven, and highly accountable in a remote environment.

Key Attributes

- Strong leadership presence and ability to build high-performing teams.
- A strategic, systems-driven mindset paired with the ability to execute quickly.
- Excellent communication and relationship-building skills across departments.
- High resilience and adaptability in a dynamic environment.
- A strong sense of ownership, autonomy, and urgency.

Requirements

Experience & Knowledge

- 5+ years in agency, B2B, or digital marketing sales leadership roles.
- Proven track record of generating $100K+ in new annual MRR.
- Deep understanding of digital marketing, eCommerce, and acquisition funnels.
- Strong CRM mastery (Pipedrive, HubSpot, or similar), including automation setup.
- Highly proficient in pipeline forecasting, KPI analysis, and data-driven decision-making.
- Demonstrated ability to improve sales processes, increase close rates, and elevate deal sizes.
- Exceptional negotiation, objection-handling, and closing skills.
- Strong presentation, communication, and interpersonal capabilities.

Operational & Behavioral Requirements

- Familiarity with working autonomously and managing your time effectively (remote experience preferred).
- Must be available and responsive during standard office hours (Mon–Fri, 3–6 PM BCN).
- Must consistently meet full-time workload expectations (30–35 hours/week).
- Must have a stable internet connection and a laptop/PC suitable for video conferencing.
- Excellent verbal and written communication skills in English (fluency required).
- Open to receiving and giving structured feedback and continuously improving based on it.
- High levels of accountability, professionalism, and follow-through.
- Strong ability to work cross-functionally and collaborate effectively in a remote, international team.