Creative Marketing Manager
2 tygodni temu
Strategia i marketing:
- Tworzenie i realizacja strategii marketingowej marki.
- Opracowywanie i realizowanie rocznego planu działań marketingowych.
- Zapewnienie, że wygląd restauracji oraz inne punkty styku z konsumentem są zgodne ze strategią poszczególnych marek.
- Współpraca z zespołem marketingowym oraz General Managerami podległych restauracji, rozwijanie i motywowanie pracowników, działanie w atmosferze zaufania i otwartej komunikacji.
Eventy i działania kreatywne:
- Organizacja wydarzeń i aktywacji marki (sezonowe wydarzenia, partnerstwa, degustacje).
- Współpraca z artystami, influencerami i markami lifestyle'owymi.
- Tworzenie unikalnych doświadczeń dla gości, zgodnych z DNA marki.
- Współtworzenie materiałów marketingowych (menu, plakaty, materiały promocyjne).
Public Relations i współprace:
- Nawiązywanie i utrzymywanie relacji z mediami, blogerami, influencerami.
- Organizacja sesji zdjęciowych, działań PR i współprac sponsorskich.
- Współpraca z partnerami gastronomicznymi i biznesowymi oraz realizacja założeń marketingowych wynikających z kontraktów partnerskich.
Analiza rynku i rozwój marki:
- Śledzenie trendów w gastronomii, lifestyle'u i designie.
- Tworzenie analiz konkurencji i rekomendacji marketingowych.
- Raportowanie skuteczności działań marketingowych.
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