Creative Marketing Manager

3 dni temu


Warszawa, Mazovia, Polska INSTYNKT CREATIVE GROUP Pełny etat
Opis stanowiska
Strategia i marketing:

- Tworzenie i realizacja strategii marketingowej marki.

- Opracowywanie i realizowanie rocznego planu działań marketingowych.

- Zapewnienie, że wygląd restauracji oraz inne punkty styku z konsumentem są zgodne ze strategią poszczególnych marek.

- Współpraca z zespołem marketingowym oraz General Managerami podległych restauracji, rozwijanie i motywowanie pracowników, działanie w atmosferze zaufania i otwartej komunikacji.

Eventy i działania kreatywne:

- Organizacja wydarzeń i aktywacji marki (sezonowe wydarzenia, partnerstwa, degustacje).

- Współpraca z artystami, influencerami i markami lifestyle'owymi.

- Tworzenie unikalnych doświadczeń dla gości, zgodnych z DNA marki.

- Współtworzenie materiałów marketingowych (menu, plakaty, materiały promocyjne).

Public Relations i współprace:

- Nawiązywanie i utrzymywanie relacji z mediami, blogerami, influencerami.

- Organizacja sesji zdjęciowych, działań PR i współprac sponsorskich.

- Współpraca z partnerami gastronomicznymi i biznesowymi oraz realizacja założeń marketingowych wynikających z kontraktów partnerskich.

Analiza rynku i rozwój marki:

- Śledzenie trendów w gastronomii, lifestyle'u i designie.

- Tworzenie analiz konkurencji i rekomendacji marketingowych.

- Raportowanie skuteczności działań marketingowych.

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